Continuing our strategy and soul series, this week we are going to talk about scaling by leveraging networking.
And to do that, I am pulling notes from our brand new Anti-Social School
If you are tired of waking up and thinking, what am I going to post today? Or spent four hours on a reel that no one watched, or maybe just want to take a break from social altogether, this is how. As a business strategist, I have built my business using social. BUT I've used social as the sidecar and networking as the front and center strategy.
Networking As The Center Strategy
Trust me, I get it. You hear networking
all the time, but let's talk about the power of it. I have not had one person follow my Anti-Social framework
and not see momentum in their business. Everyone asks for the business strategist secret sauce and this is it: ONE podcast interview turns into 100 listeners, 100 listeners turn into 10 new emails on your email list. 10 new emails turn into one epic conversation and a sale. Now multiply that by 100.
So I want you to really think about this:
How are you growing your network?
They say your network is your net worth. Let's take a mainstream example. Brendan Burchard just held a mastermind retreat with what I will call the inner circle of elite entrepreneurs. We are talking the Jennas, Amys, and Jasmines of the world (and like 20 others). Their network is their net worth. Would you like to be a fly on the wall for those conversations? Build your network so you can learn from them (what's working and what's not), but also their networks are now all combined.
The Power of Networking
Let's use the book example. In Hollywood when a book or movie comes out, what happens? They go on a press tour. They are on every morning show, podcast, and news media outlet. They call on their friends and piggyback on their friends' networks to build their own. This is just as powerful for you and me as micro-influencers.
I get it. You feel like you are a tiny fish in a big sea, but tiny fish matter. Micro-influencers like you and me actually have super fans that are 22 times more likely to purchase from us than larger influencers.
Micro-influencers are also known to have a higher engagement rate on average compared to mega-influencers. This is because their audiences are more likely to relate to the influencer and develop a level of trust with someone who shares similar interests as them.
As a micro-influencer, you actually have the superpower.
The masculine side of this is setting aside time every week to network and work on collaborations. Podcasts, summits, guest workshops, etc. Make it a priority. (ps. I teach this entire strategy and hold you accountable while doing it in Anti-Social School
over the course of 6 weeks)
The feminine side is the mindset.
And believing that you have superpowers as a micro-influencer to change the world.
You have literally been introduced to what I think is the most powerful framework in business. Connection. But connection in a way that is going to serve you.
Do you love these tips? Take the Productivity Personality Quiz to get a Netflix-style binge-worthy resource list to help you find your focus and is customized to you! Take the quiz here.
Whenever we start something new it is exciting at first, (remember week one where we talked about creating your vision
). But as we get further into it we realized while it isn’t hard, some parts are not easy. And this is where doubt fits in. This is where you need to flip your mindset and remember why you started this in the first place. (As a business coach for female entrepreneurs, this is one of my best
business productivity tips.
Brene Brown says "Vulnerability is not winning or losing; it's having the courage to show up and be seen when we have no control over the outcome."
Courage is not the absence of fear. It is just the ability to do something even when it scares you. 🤗
I'll share a personal story. I am currently taking Gabby Bernstein's manifesting challenge
because truth be told even as a productivity coach, I suck at journalling and I need detailed prompts and questions to actually follow through. This week one of the themes was abundance. And I truly believe building a solid network is practicing abundance. There is more than enough to go around. How can you today, right now, help someone? Serve more?
It always comes down to one simple question: How can you help?
Trust builds authority, authority builds sales. Help first.
This week I want to challenge you to put yourself out there. Ask more frequently how you can help. Serve more. And build the most powerful network you can imagine.
If this blog post has got you thinking, come join us in Anti-Social school
. It's a 6-week cohort where I teach you the exact networking method I have used to not rely on social media and how to leverage relationships to scale. It's one of the most powerful groups I have ever hosted.
Looking for more on this topic and your High-Level Action items? Check out the Strategy Lab in the Crush the Rush Club!