630 - 3 Visibility Shifts Female Entrepreneurs Need to Go From Best Kept Secret to Best Known (Part 1 of 4)
Jul 06, 2026
You don't need another certification...you need more people to know how incredible you already are.
In this episode of Crush the Rush, Holly is joined by branding strategist and former investigative journalist Amanda Berg, founder of Liberty Type. Together we're unpacking one of the biggest myths keeping business owners stuck: believing more credentials will solve a visibility problem.
If you've ever thought..."I'm really good at what I do...so why does it still feel hard to book clients?"...this conversation is for you.
Amanda shares why the businesses that become household names aren't always the most qualified and they're simply the clearest. They dive into practical ways to communicate your expertise, stand out in crowded markets, and create messaging that makes your ideal clients instantly feel understood.
00:01:10 — Meet branding expert Amanda Berg
00:02:20 — What building a life-first business looks like
00:05:15 — Why talented experts stay underbooked
00:07:00 — Credentials vs. credibility
00:08:10 — Why visibility matters more than another certification
00:10:30 — How to stand out in a crowded market
00:12:15 — The power of specific messaging
00:15:10 — Creating brands people instantly remember
00:17:30 — Why stories create trust faster than facts
00:19:50 — Amanda's Best Known Challenge
00:20:25 — Using Fathom + AI to improve your messaging
00:23:20 — Building an agency around long-term client relationships
00:26:15 — Brands Amanda believes are winning visibility today
00:27:25 — Why email marketing is still her favorite platform
00:29:10 — Where to connect with Amanda
CONNECT WITH AMANDA:
Website: https://libertytype.com
IG: https://www.instagram.com/libertytypeco/
Podcast: https://libertytype.com/podcast
π LINKS MENTIONED:
π― Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz
π Download the Anti-Social Shift Private Podcast → hollymariehaynes.com/shift
π Website → www.hollymariehaynes.com
π² Instagram → @thehollymariehaynes
π¨οΈ Chat with Holly → https://www.hollymariehaynes.com/chat
