This summer we're running a special series called PR and AI Visibility. Every Monday I'm bringing you a different guest with a different angle on how to get found, get featured, and build real authority without living on social media. Today's guest is KJ Blattenbauer, a publicist with almost 30 years of experience turning overlooked experts into headline news. She's the author of Pitchworthy, and she's here to show you how to get press without pitching 24/7.

How to get press without living on social media

KJ Blattenbauer has spent almost 30 years getting her clients into Forbes, Architectural Digest, and the Today Show, and none of it started with a viral post. In this episode, she walks through what she calls getting your house in order: making sure your positioning statement, your website, your bios, and your media kit all say the same thing before you ever send a pitch. When that's dialed in, one press hit turns into the next, and PR starts to compound.

She also breaks down her actual pitch formula: five sentences, no attachments, and a specific follow up sequence for the days after you hit send. KJ shares her free tool for landing press without an agency, why she treats rejection as data instead of drama, and where AI genuinely helps her business, and where it makes a pitch sound like a robot wrote it.

Tune in to hear:

• What building a life first business looks like once you stop chasing every opportunity
• The four words KJ uses for getting your positioning, website, and bios all saying the same thing
• Her exact five sentence pitch formula, plus what to send if you don't hear back
• The free tool she uses to land press without an agency
• Why she treats every rejection as data, not drama
• Where AI helps her PR work, and where it makes a pitch sound like a robot wrote it
• The one line she tells herself before a big interview so it's not about her

CONNECT WITH KJ:

• KJ's website: hearsaypr.com
• KJ on Instagram: @kjblattenbauer

🔗 LINKS MENTIONED:

🎯 Free Quiz: What's Standing Between You and Consistent Business Income? → hollymariehaynes.com/quiz

👉 Download the Full-Time Business on Part-Time Hours Podcast Bundle → hollymariehaynes.com/fulltimeparttime

🌎 Website → www.hollymariehaynes.com

📲 Instagram → @thehollymariehaynes

🗨️ Chat with Holly → https://www.hollymariehaynes.com/chat

Frequently asked questions

Who is KJ Blattenbauer?

KJ Blattenbauer is a publicist with almost 30 years of experience and the founder of Hearsay PR. She's helped clients land coverage in Forbes and Architectural Digest, and she's the author of the book Pitchworthy. Her work is built around clear positioning and long term visibility instead of one big press hit. She joined the podcast to share how to build real authority without pitching or posting all day.

How do you get press without being on social media all day?

It starts with a clear positioning statement, one line that says who you are, what you do, and who you serve. From there your website, bios, and media kit all need to say the same thing, so a journalist who looks you up sees one consistent story. KJ calls this getting your house in order, and she says it does more for your credibility than daily posting ever could. Once that message is clear, placements and relationships start to compound on their own.

What should a PR pitch email include?

KJ keeps every pitch to five sentences. She opens with something specific from the outlet or podcast to prove she actually paid attention, then states who she is, who she serves, and why the story fits that audience right now. She adds two or three facts and a link to a media kit instead of an attachment. If she doesn't hear back, she follows up once or twice over the next couple weeks instead of giving up after one no.

Is AI good for writing PR pitches?

KJ says AI is genuinely useful for research, like pulling a list of relevant editors or tightening a subject line. Where it falls short is writing the actual pitch, because editors and hosts want a human story, not something that reads like a robot wrote it. Her advice is to write the way you actually talk, since a mismatch between your writing and your voice is easy to spot. Use it to speed up research, not to write your voice for you.