Still think SEO is all about keyword stuffing? Think again. In this episode, I’m joined by website SEO strategist Laura Jawad (aka the website whisperer!) to break down exactly what SEO looks like in 2025—and why it’s more human-centered than ever. Laura shares what Google is actually prioritizing now, how to make your site a destination worth finding, and why putting your best content on your website (not just socials) is the smartest move for long-term visibility. Whether you’re just getting started with SEO or ready to get serious about strategy, this conversation is packed with tangible tips to help you make your site work harder for your business.

Today you’ll learn:

• How Google’s latest updates (including AI overviews) are changing the game for organic search
• What it really means to create perspective-driven content that performs
• Why user experience and search intent are key to ranking—and how to optimize both
• Laura’s strategy for building brand authority as a small business (without trying to compete with the big brands)
• Practical ways to show up in local search results and make your website the hub of your business

CONNECT WITH LAURA:

Website: laurajawadmarketing.com

Instagram: @heylaurajawad

SEO Simplified: laurajawadmarketing.com/crush-the-rush/

 🔗 LINKS MENTIONED:

 🎧 Listen to the Ditch the Social Drama Podcast Series → hollymariehaynes.com/social

 💼 Grab Your CEO Week Templates + Planning System → hollymariehaynes.com/ceoweek

 🌟 Need Accountability + Strategy This Summer? Join us inside the Crush the Rush Club → hollymariehaynes.com/club

 🌎 Website → hollymariehaynes.com

 📲 Follow Along on Instagram → @thehollymariehaynes

💬 Loved this episode?

Share it with a business friend who might need it too—and don’t forget to screenshot and tag me so I can cheer you on!