How to Create your Business Roadmap

In our most recent blog post, I chatted about creating your signature method. If you haven't read that one yet, go back and read through that first because it is the basis of creating your roadmap. Once you have your signature method you can start to create offers and what I call different “containers” to offer your services. 

If you are just starting, or are new to this community, there are two steps I recommend doing first before digging into creating your offers:

  1. Make sure your vision and mission are VERY clear. This exercise is in my side hustle starter kit (grab it for FREE here).
  2. Know your method! What are you going to teach and how you are going to teach it?

Once you have that, the offer or “Container” of how are you are going to deliver is the fun part!!

To figure out your business roadmap and what “container” to deliver your method in you first need to think about what are your outcomes

  1. Is it income? 
  2. Audience growth?
  3. To test out curriculum? 

Going into the exercise, it's important to know what your outcome and end goal are. And sometimes that changes. Maybe for Q1, it is income, but for Q2 it might be audience growth and education. The containers for those may be different. 

And just in case you are on the fence about if people are still looking to learn from a course online - 

It's a billion-dollar industry. And growing at a rapid rate. 

  • Our ability to deliver sophisticated, interactive instruction has never been better.
  • Our ability to communicate complex theories, practically through video, is getting better.
  • And our ability to sit in pajamas on the living room couch while streaming live video and interacting with each lesson module is getting better, too.

So once you have your vision and mission, your method and now your goal it is time to figure out the container. 

A few examples include:

  • 1:1 coaching (3-month, 6-month, 90 minutes, VIP Sessions, etc.)
  • Mini-Course
  • Full Course
  • Membership Community
  • Webinar
  • E-Book
  • Free PDF

The possibilities are endless. There are a few things I learned along the way when trying to figure out which container to deliver my content in. 

  1. It helps to ask for feedback. Ask your friends, family, current clients. What are you known for? 
  2. What does your ideal client need? I know for me, most of you work full time or have extremely busy schedules. So, my clients prefer short, actionable items. 
  3. Go back to your goals.

Want to learn more? Check out the Strategy Lab in the Crush the Rush Club!


Are you bursting with ideas and wondering how the heck you are going to find time to make it happen?

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I run a very full-time business on a super part-time schedule. And this is how! I packed so much into this FREE guide, I made an entire course out of it!