3 Steps to Creating Your Signature Method
Feb 28, 2021
I started my business almost a year ago and thanks to some amazing advice from my coach, one of the first things I did was map out my signature method.
Your signature method is basically a framework for how you deliver services and your expertise to your clients. It's important because it immediately establishes credibility. It also helps differentiate you from others in your field.
For example, my Crush the Rush method focuses on Systems, Strategy, and Social media schedules to scale on a part-time schedule. I deliver this through 4 steps.
- Wellness first (aka stop the burnout)
- Strategy + Vision
- Systems
- Measurable Results
So when someone asks me what I do, I can easily break it down into a few steps. Or better yet when I am speaking on podcasts or giving presentations I can use these steps so the audience can relate to what I do and how I do it. From a more legal standpoint, it also creates intellectual property for your business.
It is YOUR method. With your expertise.
The good news? It isn’t hard to create your signature framework. And you will become known for what YOU do.
You can establish your signature method through 3 easy steps.
1) Do a BIG braindump. This is the fun part. Be creative.
2) Put them in a logical order. Think about the best way you can teach this.
3) Name it! Establish some authority. And make it your own.
Want to learn more? Check out the Strategy Lab in the Crush the Rush Club!
Frequently asked questions
What is a signature method?
A signature method is a framework for how you deliver your services and expertise to clients. It immediately establishes credibility, differentiates you from others in your field, and creates intellectual property for your business.
How do you create your own signature method?
Start with a big braindump of everything you teach, put those ideas in a logical teaching order, then name it so you establish authority and become known for your approach.
Why does a signature method matter for your business?
It establishes credibility, sets you apart from others in your field, gives you a simple way to explain what you do on podcasts and presentations, and turns your expertise into intellectual property you own.
Keep reading
Start with the full guide: Marketing Without Social Media: How to Grow a Business on Your Own Terms.
If this one helped, here is where to go next:
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