Marketing without the algorithm
Anti-Social School™ is a six-week marketing program with 90 days of live support, built for women entrepreneurs who already have a business and want it growing without daily posting.
It was created by business strategist Holly Marie Haynes, founder of Crush the Rush™ and host of the Crush the Rush™ Podcast. The program pairs a real human team with a private AI portal called the Bot Squad. Together they audit the marketing system you already have, show you where it's leaking leads, and build you a custom roadmap for what to fix first.
Enrollment is open year-round. Students keep lifetime access to the framework, the Bot Squad, and the workshop library.
Who it's for
Anti-Social School™ is built for women who are scaling, not starting. Most students are coaches, consultants, creatives, strategists, and solo agency owners.
What you get
A custom audit in week one. The AI skills audit your offers, funnel, visibility, email, and existing assets. Within 24 hours you have a Brand Book, a funnel audit, and a roadmap. Then Holly reviews it herself and records you a personal Loom walkthrough covering what to do first, what to skip, and what the AI missed.
Four live group calls every month, for 90 days. Planning Party for setting your week. Q&A with Holly for your specific business question. Marketing Roundtable for strategy and hot seats. And a Sales and Ops call with the team for turning leads into paying clients, which is the call most programs skip.
The Bot Squad. Seventeen custom AI assistants in one private portal, trained on the Anti-Social method and built around your brand voice from day one. No prompt engineering.
The Anti-Social Framework. Six modules on demand, delivered as video plus a private podcast feed so you can listen at 2x speed while you walk. Your reference library, not homework.
The Faculty Lounge. On-demand workshops from guest experts on Substack, Pinterest, LinkedIn, YouTube, private podcasts, SEO, Canva, and Instagram grids. You pick the ones that fit your strategy.
Material reviews and a private community. You submit real work, the team audits it and gives feedback. Plus a community of women building alongside you.
The difference
It isn't a course. Nobody hands you a curriculum and wishes you luck. You get a custom roadmap built on your actual business, and live calls where we work out the visibility and marketing strategy that fits how you already work. Then we build the systems behind the scenes that turn those leads into sales.
It starts with an audit, not a tactic. Most programs hand you a strategy buffet and let you guess which one fits. Anti-Social School™ looks at what you've already built in week one and tells you what's working, what's leaking, and what to retire.
It teaches GEO, not just SEO. Buyers don't decide on Instagram anymore. They Google their problem, ask ChatGPT for a recommendation, and open the email from someone they trust. Generative Engine Optimization is how you show up in those AI answers. Most coaches aren't teaching it yet.
The AI is a working portal, not a list of prompts. Seventeen assistants in one app, trained on your brand voice from day one. You log in, you ask, you get something usable.
How it works
Your roadmap is custom, and the framework behind it runs in six parts you can pull from whenever you need them.
What you're known for and where your dream clients actually look for solutions.
Your niche, your offer, and the "I help" statement that makes you the obvious choice.
Expert buckets, your story moment, your home base, and a lead magnet strategy that works in today's market.
Where your audience is off social, how to build visibility without algorithms, and how to stay consistent on one hour a week.
Pitch anatomy, templates, email scripts, and networking that doesn't feel cringey.
Content repurposing, SEO, and the three-part email framework behind Holly's 70% open rates.
Each part has Bot Squad assistants attached to it, so you're not just learning the strategy. You're producing the actual asset.
Your AI marketing department
The Bot Squad is a private AI portal included with Anti-Social School™. Seventeen custom assistants, each trained on the Anti-Social method and built around your brand voice.
The lineup grows as the AI landscape shifts.
Investment
Two tiers. Same six-week framework, different levels of access.
The full program, or 3 payments of $897
The high-touch upgrade, or 3 payments of $1,397
Both tiers have payment plans. Pay-in-full students get a bonus: a 30-minute strategy session with Holly on Honor Roll, or a Lead-to-Sales Funnel Review with the Sales and Ops lead on Dean's List.
The founder
Holly Marie Haynes created Anti-Social School™.
She spent 22 years building strategy for Fortune 500 companies, working around the clock and missing the parts of life that mattered to her. She wanted to pick her twin girls up from the bus every day. So she gave herself 20 Mondays to build a business stable enough to leave.
She left. Today she runs a seven-figure business in part-time hours without relying on anyone's algorithm. Here's where her own leads actually come from:
40%
Guest speaking
25%
Referrals
20%
Podcast
7%
SEO
3%
Social media
Her sales are 71% email. She hosts the Crush the Rush™ Podcast, now past 600 episodes, which is where most Anti-Social School™ students find her first. She lives in Columbus, Ohio.
Questions
Anytime. Enrollment is open year-round. The minute you enroll, your 90 days of live support starts and you get instant access to the framework, the Bot Squad, and the Faculty Lounge.
No. Anti-Social School™ is about not depending on social media, not deleting it. Many students don't use it at all. If you want to use Instagram or LinkedIn, the program shows you how to leverage them in a way that fits your strengths. Holly's own business gets 3% of its leads from social.
No. You get a custom roadmap built on your actual business and live calls where we work out the visibility and marketing strategy that fits you, then build the systems behind the scenes that turn leads into sales. The six-part framework is there as your reference library, not as homework you have to finish.
The framework is six weeks. Live support runs 90 days. Access to the materials, Bot Squad, and Faculty Lounge is lifetime.
The Bot Squad is a private AI portal included with the program. Seventeen custom assistants trained on the Anti-Social method, each handling a specific job: client attraction strategy, brand voice, messaging, funnels, email analysis, SEO and GEO audits, pitches, and content.
No. It's one app you log into. No prompt engineering. Brooke builds your Brand Book in week one, so every other bot already sounds like you.
Service-based businesses and personal brands where trust drives the sale. Coaches, consultants, creatives, strategists, and solo agency owners who are scaling rather than starting.
Honor Roll is the full program at $2,497. Dean's List is $3,997 and adds two private 60-minute calls with Holly, four material reviews instead of two, and a deeper full business audit with strategic recommendations.
The program runs on one to two hours a week, and the system you build runs on one to two hours a week after that. It's designed for women with kids, day jobs, and full lives.
You keep lifetime access to all program materials, the Bot Squad, and the Faculty Lounge. You can extend live support if you want to stay in the calls and community.
Take the free two-minute quiz. It shows you where the gap is in your business and sends a custom action plan to your inbox, whether that next step is this program or not.
Not sure yet? Take the two-minute quiz and find out where your marketing is leaking. Ready to go? Full program details and enrollment are on the Anti-Social School™ page. 💛
