The Power of Relationship-Based Podcasting: A Guide to Building Community, Trust, and Revenue (even with a small audience!)
Mar 26, 2024
Welcome to the behind-the-scenes world of podcasting, where the real magic happens in the connections created with a dedicated audience. Inside our Crush the Rush Club membership this month, I hosted a Q&A all about podcasting, which is a bit crazy to me because I get asked a podcasting question probably once a week and I have NEVER created a resource about actually podcasting. Even though it is the main driver of all of our content and all of our sales.
The Essence of Relationship-Based Podcasting
Monetizing Your Podcast
Contrary to popular belief, you don't need millions of downloads to monetize your podcast effectively. With a small but engaged audience, you can generate revenue through various channels, from sponsored content to premium offerings. By focusing on building relationships with your listeners, you can create monetization opportunities that align with your brand and resonate with your audience.
In addition, each episode is a content plan that I don't even have to think about. We've talked about content repurposing before, but every podcast turns into about 10 pieces of content. Even if no one listened, I would still create episodes because it saves me SO much time when it comes to being visible across other platforms and includes video content which converts much faster. To me that is priceless. I can create content every week in about 30 minutes or less.
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Strategies for Success
I always say content builds trust. Trust builds relationships. Relationships create sales. So, how can you leverage these relationships to generate revenue? Here are some strategies to consider:
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Share Behind-the-Scenes Insights: Take your listeners on a journey behind the scenes of your podcasting journey. Share your wins, challenges, and everything in between. While what I share is not as exciting as real housewives drama, you get the idea. The goal is that you are able to open up more on podcasting platforms than you would in a blog, or quick social post. It creates a community of listeners who know you and what you do well. Authenticity breeds trust, and by giving your audience a glimpse into your world, you can strengthen your connection with them which will keep them coming back.
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Offer Premium Content: Use your podcast as a gateway to premium content or offerings. Share valuable insights and tips, and invite listeners to access additional resources or services. This can be a great way to provide added value to your audience while also generating revenue.
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Promote Yourself Authentically: While having a large audience certainly helps, it's not the only path to profitability. In fact, small audiences can be incredibly valuable if they're highly engaged and loyal. By focusing on building relationships with your listeners, you can cultivate a dedicated community that is more likely to support your podcast through various monetization channels. Instead of bombarding your audience with ads, focus on promoting yourself authentically. Share free resources, invite listeners to engage with you directly, and foster meaningful interactions. By building trust and credibility with your audience, you can create opportunities for long-term growth and success.
At the beginning and end of every show, I include two things: 1) One way to get more support, which is usually a free resource or program we have, and 2) Ways to ask questions. This is my favorite resource but all you have to do is go to www.hollymariehaynes.com/chat and you can ask me anything. It is me responding.
The Power of Authenticity
At the heart of relationship-based podcasting lies authenticity. Your listeners can sense when you're being genuine, and they're more likely to engage with content that feels authentic and relatable. Stay true to your voice, values, and mission, and don't be afraid to show vulnerability. Building relationships takes time and effort, but the rewards are well worth it.
Relationship-based podcasting is more than just a marketing strategy; it's a philosophy that prioritizes human connection above all else. By focusing on building genuine relationships with your audience, you can create a podcast that not only resonates with listeners but also drives revenue and builds a thriving community. Remember that building a successful podcast takes time, patience, and dedication. Focus on creating valuable content that resonates with your audience, and don't be afraid to experiment with different monetization strategies until you find what works best for you.
Most importantly, never underestimate the power of relationships. Your listeners are more than just numbers; they're real people with real needs and desires. Treat them with respect, empathy, and kindness, and you'll be amazed at the opportunities that come your way. Embrace the power of authentic connections. Your listeners—and your business—will thank you for it.
Looking for more on this topic? Check out our Crush the Rush Club!
About the author
Holly Haynes is a business strategist who loves a good plan and flow chart. She is crazy passionate about teaching women like you how to build your dream job and scale to 6-figures without sacrificing your weekends or priorities.
CONNECT WITH HOLLY:
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ASK ME ANYTHING: www.hollymariehaynes.com/chat
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WORK WITH HOLLY: www.hollymariehaynes.com/workwith me
- FIND HOLLY ON LINKEDIN: https://www.linkedin.com/in/hollyhaynes/
