Behind the Scenes of Ready Set Revenue: How We Built a Launch System While Running Everything Else
Apr 30, 2025
Today’s post is a mix of real talk, behind-the-scenes storytelling, and a reminder that you can build big things—even while juggling a full calendar, family life, and everything in between.
If you’ve ever wondered how people create and launch programs while managing client work, teams, and their own sanity, here’s your inside look at how Ready Set Revenue came to life.
Why We Created Ready Set Revenue
Let’s be honest: launching often feels like a circus. You’re spinning plates, posting content, and hoping something sticks. We kept seeing amazing women entrepreneurs stuck in the "post and pray" cycle—exhausted, underpaid, and making things up as they went.
We knew there had to be a better way.
As Business Coaches for Women, Whitney and I wanted to create a smarter, more sustainable approach to launching—a system designed for real life. Not the bro-y, 100-slide webinar kind of launch. Not the "burn out and collapse afterward" version either.
Just a clear, supportive framework for launching in a way that works for you and your season.
How We Built It (While Running Our Businesses)
Spoiler alert: We didn’t pause everything to create Ready Set Revenue. In fact, we were launching other offers and working with clients at the same time.
Here’s how we made it happen:
-
Holly handled strategy, funnels, automation, and the big-picture systems.
-
Whitney focused on copy, messaging, and front-end marketing.
We divided and conquered, using Notion boards, Google Docs, voice notes, and Voxer messages to stay in sync. We batch-recorded videos, templated everything, and walked our own talk by building the program the way we teach it inside RSR.
What made it work wasn’t perfect timing—it was structure, partnership, and a deep belief that this program could help.
What Makes Ready Set Revenue Different
This isn’t just another launch course.
Inside Ready Set Revenue, we give you:
-
The exact scripts, templates, and emails we used for this launch
-
A toolkit organized by launch size (small, medium, and big-a$$)
-
Done-for-you calendars, AI support, and systems to help you pick the right path for your offer
Plus, we added AI assistants like Launch Lucy, who helps you pick your launch size and build your plan. You don’t need a full team. You need the right tools—and that’s what we created for you.
Whether you’re launching a $27 digital product or a $2,000 signature offer, we help you choose a path that works for your goals, your timeline, and your capacity.
Introducing a new private podcast series that’s just for you if you’re sick of all the Instagram BS! (or insert social channel of your choice). You can build a business without being a slave to the social engine. Grab the free series.
Lessons We Learned Along the Way
This wasn’t our first launch, but it was our first time co-creating something this extensive together. And even with all our combined experience, we walked away with a few big reminders:
-
There’s no perfect timing. You build in the middle of real life.
-
Having a partner makes it 100x more fun and sustainable.
-
Delegation and structure are your best friends.
-
You don’t need to do it all at once. You just need to stay focused on the next right step.
-
Launching can actually be fun. With the right plan, it doesn’t have to feel heavy.
Ready to Launch Smarter?
We created Ready Set Revenue with you in mind.
If you’re tired of winging it with 14 open tabs, guessing what to post, and spinning your wheels with no real system—this is your invitation to launch with strategy and sanity.
You can join the full 4-week virtual program, or if you want to work together in-person, come hang out at our VIP experience in Columbus.
🎉 Grab your spot here: hollymariehaynes.com/readysetrevenue
You’re not too late. You’re not behind. You just need the right tools—and we built them for you.
Let’s get you launching like a legend.
About the author
Holly Haynes is a business strategist who loves a good plan and flow chart. She is crazy passionate about teaching women like you how to build your dream job and scale to 6-figures without sacrificing your weekends or priorities.
Connect With Holly:
