A few scattered sales.
Meet Laura
She was trying to launch her program while working full-time in her corporate job and had no idea where to start with limited time. She wanted to focus her time on the actual program instead of a 17 step launch. After using Ready Set Revenue launch framework, she...
Meet Julie
Julie just built her first program and had literally never sold a thing before and had no idea where to start. She thought she needed a big audience and a big ad budget to have a successful launch. Instead, she followed the framework, refined her messaging, and...
WE GET IT—
BECAUSE WE’VE BEEN THERE.
We’re Holly & Whitney—your no-fluff, straight-talking launch strategists who believe anything you’re doing in business better be worth the effort.
Between us, we’ve helped thousands of entrepreneurs plan and execute launches that actually work—without the stress, the guesswork, or the "just post more" nonsense.
But trust us… we didn’t always have it figured out.
We’ve both had launches that:
Felt beyond overwhelming—spinning in circles, trying to “do it all.”
Barely made sales—despite weeks (or months) of effort.
Left us questioning everything—including whether launching was even worth it.
Spoiler alert: IT IS. When you have the right system… and we think deep down, you know this.
Because launching isn’t just about selling—it’s about building your business.
A great launch creates momentum.
A great launch brings in new clients AND builds relationships with future buyers.
A great launch becomes a repeatable strategy you can use over and over again.
So we did the hard work. We tested, tweaked, and refined every strategy out there to figure out what actually works.
And now?
We’re handing you the entire playbook inside Ready Set Revenue.
So you can launch with clarity, strategy, and confidence—without losing your mind.
Meet Holly Haynes
Holly is a business strategist who loves a good plan and flow chart and is crazy passionate about teaching women like you how to build your dream job and scale to 6-figures and beyond without sacrificing your weekends or priorities.
She believes strongly that you can create a routine you love and, with the right strategy, product suite, and simple systems, build a lifestyle that works and a business that scales without burnout.
After 22 years in corporate strategy work for Fortune 500 companies, Holly ditched the office to build a business with her husband full-time. (Oh, and they did it in less than 2 years, during the pandemic, with twins!)
You can usually find her chatting biz strategy on her podcast “Crush the Rush,” raising her girls in Columbus, Ohio, and probably binging Real Housewives or planning their next vacation!
Meet Whitney
Whitney is a marketing strategist and agency owner with a knack for taking your word salad and turning it into literal magic. With years of experience helping businesses amplify their message and reach their ideal audience, she knows that authentic connection and clear communication are the keys to a successful launch.
She’s been the secret voice behind six, seven, and even 8 figure brands, and she’s obsessed with helping more heart centered women make more money in their businesses.
You can find her talking about all things confidence on her podcast “Capture Your Confidence,” reading way past her bedtime, or probably in the kitchen making an absolute mess.
Together, we’re on a mission to demystify the launch process and equip you with the tools, strategies, and confidence to make your next launch not just successful, but enjoyable.
Let’s do this!
PLUS, THE BONUSES YOU NEED TO MAKE YOUR LAUNCH LEGEND - wait for it - DARY.
The Ready Set Revenue Playbook and program assets are valued at over $9,000—but as a founding student, you’re getting the whole thing for under $1,000.
Consider it your backstage pass to high-level launch strategy… without the high-ticket price tag.
Sales Page Templates
No more staring at a blank screen (Valued at $500)
Launch Email Templates
Plug-and-play sequences that SELL (Valued at $1,000)
Social Launch Templates
Because your content strategy matters (Valued at $1,000)
Pre-Launch Nurture Sequences
So your audience is ready before cart opens (Valued at $1,000
Evergreen Strategies
So you keep making sales after launch (Valued at $500)
Basically, we’re handing you the entire launch system—so you can stop guessing and start getting results.
4 Live Coaching and Q&A Calls
WEEK 1:
Pre-Launch Planning, May 14
The work you do before you tell a soul what you’re up to…
WEEK 2:
Pre-Launch Execution, May 21
Building momentum before you sell the thing…
WEEK 3:
Cart-Open and Cart Close, May 28
SELL YOUR PANTS OFF, but make it easy and fun
WEEK 4:
Delivery and Launch Review, June 4
Set yourself up for future success by assessing how your current launch went
What Happens During the VIP Weekend (Launch Heaven IRL)
Join us June 27–28 (Friday, Saturday) in Columbus, OH, for two full days of strategy, creation, and serious CEO energy. This isn’t your average retreat—you’re walking away with your entire launch mapped out and DONE, surrounded by a handful of powerhouse women and your dream team (that’s us!)
A custom, done-with-you launch plan—tailored to your offer, goals, and timeline
Professional launch content created on-site (no more filming reels at midnight in your pajamas)
A 60-minute 1:1 strategy session with Holly & Whitney
Real-time feedback on your copy, assets, and funnels
Templates, systems, and automations locked and loaded
Brand new ideas, new biz besties, and the momentum you’ve been craving
Spots are super limited—because we’re going deep with every single woman in the room.
“I made more in ONE launch than I did in an entire YEAR before this.”
"This program completely changed how I think about launching. Before, I was throwing spaghetti at the wall—now I have a real strategy that works. I made more in my first launch with this system than I did in an entire YEAR before this. Insane!"
Laura
What Happens When You Join Ready Set Revenue
We’re all about keeping things simple and stress-free—including the sign-up process. No mystery, no surprises, just a clear path to launching like a pro.
Here’s exactly what happens when you join Ready Set Revenue today:
Step 1
Choose Your Launch Plan
Head to the checkout page, pick your option—The Playbook or The VIP Weekend—and complete your enrollment. (We love a good choose-your-own-adventure moment.)
Step 2
Add Ready Set Revenue to Your Calendar
The moment you sign up, you’ll get a confirmation email with everything you need—how to access your training portal, when the live calls happen, and where to get all your launch goodies.
Step 3
Dive Into the Playbook
Check your email for access to Week One, where we’ll walk you through the first steps of mapping out a launch that actually works (and feels good).
Step 4
Get Live Support
If you joined The Playbook, you’ll hop onto weekly live Q&A calls where we’ll answer questions and help you fine-tune your launch plan in real time. If you went all-in on Ready, Set, Revenue LIVE, you’ll get your 1:1 strategy session scheduled ASAP.
That’s it!
You’re officially on your way to launching smarter, selling more, and making your next launch your best one yet.
frequently asked questions
We’ve Got Answers!
We know investing in your launch strategy is a big deal, and we want to make sure you feel 100% confident before you dive in. Here are the most common questions we get—answered.
What is Ready Set Revenue?
How much does it cost?
Do you offer refunds?
What if I buy this and realize it’s not for me?
Is this right for me if I’ve never launched before?
What if I fall behind?
How long until I see results?
Do you offer a payment plan?
What’s the difference between this and other launch programs?
THE READY SET REVENUE GUARANTEE
Go all in with the lessons and complete the action steps. If you get to the end and still don’t feel confident in your launch plan—we’ve got you. We’ll hop on a 1:1 fix-it call and walk you through exactly how to tweak, refine, and make it work. Because your success is the whole point.
