The Anti-Social Way to Prep for Holiday Promotions (Without Posting More)

Why Waiting Until November Costs You Sales

Picture this:

It’s the week before Thanksgiving. Your friends are planning trips, your kids are in holiday programs, and you’re knee-deep in Canva trying to design a last-minute promo graphic.

Your inbox is a flood of discount emails from big-box stores. Social media feeds are full of sales and countdowns.

And you’re wondering:
“How on earth am I supposed to stand out in all this noise?”

The truth? If you wait until November to start promoting your holiday offers, you’re already too late.

Why? Because:

• Your audience’s attention is divided. More competition = harder to stand out.

• You’re trying to build and sell at the same time. Cold audiences don’t buy.

• You’re frazzled. Which means your messaging feels rushed instead of aligned.

Now imagine a different scenario.

It’s November. You’ve already added 200+ people to your email list. They’ve gotten your emails. They’ve seen behind-the-scenes of your business. They trust you.

When you send that holiday promotion? They’re already warm. They already know you.

Sales feel easy—because you laid the groundwork early.

Why September is Your Secret Sales Advantage

Q4 doesn’t start in November—it starts now.

When you grow your list and nurture your audience in September and October, by the time the holidays arrive:

• You have warm leads ready.

• You have pre-written content scheduled.

• You can actually enjoy the season without scrambling.

This is the anti-social way to sell—by focusing on email + visibility + relationships, not posting more.

What’s Working Right Now (List Growth Strategies That Convert)

Here’s the good news: you don’t need to burn yourself out chasing algorithms or posting daily to grow your list.

Here are six strategies that are converting right now (with specific examples you can try).

1. Run a Roundtable

Instead of a solo masterclass, host a roundtable with 3–4 experts. Everyone promotes, everyone wins, and everyone grows their lists.

Example:
A “Q4 Marketing Roundtable” with a:

• Social media strategist

• Email marketer

• Mindset coach

• Systems expert

Each brings in their audience, and suddenly you’ve doubled or tripled your reach.

Implementation Tip:

• Create a simple landing page for signups.

• Each participant commits to 1–2 email sends.

• Record on Zoom and repurpose into evergreen content.

2. Host a Monthly Workshop

Workshops don’t just grow your list—they grow your credibility.

When I first started the Crush the Rush Club, I hosted a free workshop every month. They boosted my confidence, grew my list, and positioned me as a trusted mentor.

Example Workshop Topics:

• “CEO Planning Workshop” (September)

• “Holiday Content Reset” (October)

• “Systems That Sell” (January)

Implementation Tip:

• Pick one repeatable theme and run it seasonally.

• Keep it to 30–45 minutes.

• Include one actionable takeaway and one offer.

Introducing a new private podcast series that’s just for you if you’re sick of all the Instagram BS! (or insert social channel of your choice). You can build a business without being a slave to the social engine. Grab the free series.

3. Create Seasonal or Timely Freebies

The key is relevance.

Generic freebies don’t convert like seasonal quick wins.

Examples:

• “Holiday Promo Planner” (September)

• “2025 Vision Board Guide” (December)

• “Summer Slow Season Reset” (June)

Implementation Tip:

• Tie your freebie to a current pain point.

• Deliver it via email automation.

• Add a nurture sequence that leads to your core offer.

4. Launch a Private Podcast Feed or Mini-Series

Audio is intimate, bingeable, and trust-building.

Our Ditch the Social Drama private podcast has been our #1 lead generator. Why? Because people can consume it on walks, in the car, or while making dinner.

Example Mini-Series Ideas:

• “3 Days to Prep Your Holiday Sales”

• “The Systems That Sell Series”

• “Q4 CEO Reset”

Implementation Tip:
Use tools like HelloAudio or Kajabi to set up private feeds in minutes.

5. Run a Free Challenge

Challenges still work because they’re engaging.

Example:
A 3-day challenge like “Plan Your Launch in 2 Days” gives small wins and sets up your audience to buy.

Implementation Tip:

• Keep it short (2–3 days).

• Deliver daily prompts by email.

• Host a live Q&A on the final day.

6. Use Partnership Bundles + Freebie Swaps

Bundles bring in hundreds of leads at once. But even simple freebie swaps can grow your list quickly.

Example:
You promote a peer’s resource to your audience. They promote yours. Both lists grow without extra effort.

Implementation Tip:

• Pick partners with a similar audience but complementary offers.

• Agree on a send date.

• Track growth with unique landing pages.

Why Email Still Wins (Your #1 Sales Channel)

Here’s the bottom line:

• Instagram is your window display.

• Email is your sales floor.

Social media may get attention, but email is 4–5x more likely to convert.

Even if you have 5,000 Instagram followers, it’s your 500 email subscribers who will actually buy.

Implementation Tip:
Start sending weekly emails now. Keep them short, story-driven, and personal. By November, your audience will already feel connected.

Case Study: Prepping Early Pays Off

One of our Anti-Social School™ students decided to prep early last year.

She created a simple holiday prep checklist as her freebie. She promoted it through:

• One live workshop

• One roundtable collab

She added 200 new subscribers before November.

When she opened cart for her holiday offer?
➡️ She had her highest sales month ever.
➡️ No daily posting.
➡️ No burnout.

Her secret? She warmed up her audience before selling.

Your Anti-Social Holiday Prep Plan (4 Steps)

If you’re reading this in September, here’s where to start:

1. Audit Your Offers

   • Are they aligned with what your audience needs in Q4?

   • Choose one core offer + one bonus.

2. Pick One List Growth Activity

   • Roundtable, workshop, freebie—choose one this month.

3. Map a Visibility Boost

   • Borrow someone else’s audience.

   • Guest podcast, freebie swap, or collab.

4. Nurture Your Audience Weekly

   • One story-driven email each week.

   • By November, selling feels natural.

Final Thoughts

You don’t need:

• To wait until November.
• To post every day.
• To discount yourself into the ground.

You do need:

• A plan to grow your list now.
• A system that warms up leads early.
• The confidence to skip the hustle.

When the holiday noise ramps up later, you’ll already be two steps ahead.

Next Step: Build Your Q4 Sales Plan

If you’re ready for the full system?
The brand-new Anti-Social School™ is opening soon. Learn how to build visibility, grow your list, and sell—without social media running your life.