How to Plan a Quarter of Content in One Hour

What if you could sit down for just one hour and walk away with three months of aligned, intentional content that sells your offers without burning out? No more random posts, no more last-minute scrambling, and no more staring at a blank screen wondering what to say.

If Q4 feels like a whirlwind of holidays, promos, and "shoulds"—this blog post is your anchor. We're breaking down a step-by-step system to map your entire content plan for October, November, and December in just 60 minutes. It’s the exact process we teach inside Anti-Social School™ and the Crush the Rush Club, complete with worksheet prompts and custom AI bots to cut your workload in half (or more).

Let’s dive into the four simple steps to streamline your Q4 strategy and finally get ahead on content.

Step 1: Start With Your Sales Goals (15 minutes)

Before you plan a single post, get clear on what you’re selling. Content follows sales—not the other way around.

Key Questions to Ask:

• What offers are you promoting in October, November, and December?

• Are you launching something new or promoting something evergreen?

• Will you run a Black Friday or holiday promo?

• What is your main offer each month?

Real-Life Example: Last year, we focused October content around growing Anti-Social School™. In November, we shared behind-the-scenes content on holiday prep, leading into a Black Friday campaign. Because we mapped it all in advance, our content was cohesive, clear, and stress-free.

Takeaway: If you don’t know what you’re selling, your content will always feel scattered.

Step 2: Choose Your Core Content Themes (15 minutes)

Once your sales goals are mapped, you need supporting content that creates value and leads back to your offer.

Pick 3-4 Anchor Themes:

These should tie directly into your main offer each month.

Example (Fitness Coach):

• Postpartum energy tips

• Quick workouts for busy moms

• Mindset support

• Client success stories

Example (Business Coach in Q4):

• Life-first business planning

• Holiday sales strategies

• Automation + batching

• Profit-first mindset

Quick Tip: These themes should reflect what your audience needs to hear before they buy.

Takeaway: Anchor themes reduce content fatigue. You’re not reinventing the wheel weekly—you’re reinforcing key ideas with purpose.

Step 3: Map the Calendar (20 minutes)

Now it’s time to connect themes to dates. This step brings structure and removes guesswork.

Use a Monthly or Weekly View:

• Mark launch dates, holidays, family time, or travel.

• Decide how often you want to show up: emails, podcasts, Instagram, etc.

• Assign one theme per week.

Real-Life Example: The week before Thanksgiving? Schedule "Holiday Sales Prep" as your theme. That week’s posts and podcast episodes will warm up your audience for a Black Friday offer, without you scrambling to pull content together.

Tools to Help:

• Airtable, Notion, or even a printed calendar

• Highlighters to visualize busy vs. light weeks

Takeaway: Mapping themes by week helps you stay ahead and avoid last-minute chaos.

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Step 4: Let the Bots Do the Heavy Lifting (10 minutes)

You don’t have to create everything from scratch.

Meet the Content Bots:

Inside Anti-Social School™ and the CTR Club, we’ve built AI bots that help you take one idea and turn it into:

• A blog post draft

• A matching Instagram carousel

• A ready-to-send email newsletter

• A podcast outline with talking points

• A LinkedIn caption with professional flair

Real-Life Example: For our September workshop, the idea "Holiday sales start in September" became:

• A podcast episode

• An Instagram post

• An email campaign

• A LinkedIn post

All from one seed idea—thanks to the bots.

Takeaway: You don’t need more time. You need better tools.

Wrap-Up: The One-Hour Content Plan That Actually Works

In just one hour, here’s what you can accomplish:

• 15 min: Define your Q4 sales focus

• 15 min: Choose 3–4 content themes

• 20 min: Map those themes on your calendar

• 10 min: Use AI bots to generate drafts

That’s it. You’ll walk away with:

• 12+ weeks of content mapped

• A clear sales strategy

• Matching emails, blog posts, and social captions

And the best part? It won’t take you all weekend.

What's Next?

Want access to the Q4 planning worksheet and the bots? They’re already inside Anti-Social School™ and the CTR Club. You can get a free preview and walkthrough here: www.hollymariehaynes.com/workshop