How Female Entrepreneurs Are Launching Smarter in 2025
Apr 18, 2025
If you’ve ever wished someone would just hand you a launch playbook—one that skips the fluff and tells you exactly what works in today’s online space—this is it.
In this behind-the-scenes chat with my good friend and powerhouse Female Business Coach, Whitney Abraham, we’re spilling all the tea on our new joint project: Launch Lessons, the private podcast (and toolkit) that gives it to you straight—the way you wish someone had before you hit “go” on your big idea.
From DMs to Doing Business Together
Before we dive into the strategy stuff, let’s talk about how this collaboration even started. Spoiler alert: we met through a DM. Yep—Whitney was part of my “anti-social strategy” of actually meeting people IRL. She invited me to dinner, and that night just happened to be the day I officially quit my corporate job to go full-time in business.
What started as a random connection turned into years of real-life friendship and tandem entrepreneurship. And what’s so powerful is that we both do similar work—coaching, launching, creating strategy—but we approach it very differently. That’s where the magic happens.
Introducing: Launch Lessons — The Podcast You Wish You Had
We’ve helped clients with every kind of launch imaginable—from courses to coaching to product-based businesses. And over the years, the one thing we kept hearing from clients was: “Can you please just tell me exactly what to do?”
So we did.
Launch Lessons is our brand-new private podcast that breaks down the behind-the-scenes of launching with no sugarcoating. This isn’t the shiny, Instagram-friendly version. This is the real stuff—the things we wish someone had told us when we were doing this for the first (or fiftieth) time.
You can get instant access here!
Why Launching Today Feels So Different (Because It Is)
Let’s be honest: Launching in 2020 is not the same as launching in 2025. What used to work—like ads with vague “I help you” messaging or last-minute launches with zero strategy—just doesn’t cut it anymore.
As Business Coaches for Women, we’ve seen the shift firsthand:
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Buyers want real connection, not hype.
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They expect support and community.
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They want AI-powered tools AND human-led results.
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And they’re craving launches that feel fun—not frantic.
The good news? There’s a better way. And Launch Lessons teaches it.
Introducing a new private podcast series that’s just for you if you’re sick of all the Instagram BS! (or insert social channel of your choice). You can build a business without being a slave to the social engine. Grab the free series.
Launching with Strategy, Soul, and a Side of AI
Here’s where our skill sets collide beautifully. Whitney brings the front-end marketing magic (messaging, storytelling, visibility), and I bring the back-end systems (funnels, automation, and strategy). Together, we’ve built a launch model that:
- Respects your time
- Matches your energy
- And actually works in today’s market
We Even Built You a Launch Assistant—Meet Lucy!
Inside Launch Lessons, you’ll also meet Launch Lucy—our custom AI-powered tool that helps you decide what type of launch is right for you. She’s trained with our brains, packed with sass, and designed to save you hours.
You’ll also meet her friends inside the full Anti-Social School suite—like Patty the Pitch Pro and Principal Paige, your no-nonsense strategy guide.
The Truth About What’s NOT Working Anymore
We’ve both made every mistake in the book. From creating offers nobody asked for to launching without a plan, we’ve been there. But we’ve also noticed what’s not working anymore:
π« Relying on paid ads too early
π« Launching offers before building trust
π« Trying to “wing it” instead of following a proven process
And listen—we get it. Launching can feel overwhelming. That’s why we’re giving you the tools AND the coaching to help you build your strategy step by step.
Real Talk: Make It Fun Again
The biggest shift we’re bringing to the launch space? Making it FUN again. We didn’t leave our 9-to-5 jobs to sit behind a screen writing 87 funnel emails. Launching should feel exciting. Aligned. Strategic—but not soul-sucking.
And if it’s been a while since you felt that launch spark, just know—it can come back. You might just need a new idea, a better process, or the right support system to reignite it.
Final Thoughts: You're Not Alone in This
The #1 thing we want you to take away?
You’re not behind.
You’re not broken.
You don’t have to do it alone.
As Female Business Coaches who’ve built our businesses from the ground up, we want you to feel seen, supported, and actually excited to share what you’ve created with the world.
So if you’re ready for a better way to launch—one that feels aligned, strategic, and sustainable—come join us.
We’ll see you inside.
About the author
Holly Haynes is a business strategist who loves a good plan and flow chart. She is crazy passionate about teaching women like you how to build your dream job and scale to 6-figures without sacrificing your weekends or priorities.
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