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A blog dedicated to helping female business owners design their dream job without spending hours online.

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THE CRUSH THE RUSH BLOG

A blog dedicated to helping female business owners design their dream job without spending hours online.

Why 2026 Doesn’t Need a Perfect Plan: How Female Entrepreneurs Can Create a "Becoming Year" with Grounded Non-Negotiables

blog business strategy tips business tips for entrepreneurs motivation Jan 05, 2026
business strategist for female entrepreneurs Holly Haynes

A Gentle Invitation: Step Into the Year Without a Sprint

Welcome to 2026, friend. We know the drill: January hits, and suddenly everyone is launching, planning, sprinting. But this year? We’re doing it differently.
 
2026 is the Year of the Horse—a symbol of movement, clarity, and stepping into leadership with power and grace. But this kind of leadership doesn’t start with a to-do list. It starts with identity.
 
This year, we're becoming.
 
We’re inviting space.
We’re listening to rhythms over rigid routines.
And we’re trusting our boundaries to lead us where the plan can’t.
 
 

2025 Was a B–: Honest Reflections from the CEO Seat

Let’s be real: 2025 wasn’t a bad year. But it felt like studying hard for a test and walking away with a B–.
 
There were wins: family travel, business restructuring, program growth, community deepening.
But there were also growing pains, transitions, and stretches that asked a lot of us.
And that’s why 2026 is different.
 
We’re not building from scratch. We’re becoming the women who can hold what we built.
This year isn’t about volume. It’s about depth. And depth is built from rhythm, not hustle.
 

The Becoming Year Framework: A Simpler Way to Set the Tone

You don’t need a 40-page strategic plan to make 2026 powerful.
 
You need a few anchoring non-negotiables that reflect who you’re becoming and what matters most.
Let’s walk through the Becoming Year Framework—a 4-part method that gives you structure without suffocating your creativity.
 
This is the exact approach I’m using—but it’s designed to be customizable. My examples are here to inspire you, not to define your path.
 

Step 1: Choose Your Theme

Instead of massive goals, start with a single word or idea.
Ask yourself:
  • What do I want to feel more of?
  • What do I want to embody?
  • What word brings clarity to my season?
Popular Becoming Year themes include:
  • Ease
  • Clarity
  • Expansion
  • Presence
  • Momentum
  • Trust
  • Boundaries
  • Alignment
Choose the one that hits you in your body, not just your brain.

 

Step 2: Identify 3–5 Non-Negotiables

These are not big resolutions.
They’re the anchors of your rhythm:
  • What keeps you grounded?
  • What keeps you supported?
  • What moves the needle sustainably?
Here are mine:
  • One weekly podcast episode
  • One email newsletter (no matter what)
  • One in-person networking event/month
  • A CEO Week schedule (theme days that support you)
But here’s the key: You don’t need a podcast. You don’t need my rhythm.
You might anchor into:
  • A weekly co-working session
  • A 10-minute daily walk (without your phone)
  • Biweekly content batching
  • A client “off” week every quarter
  • Daily journaling or meditation
The point is to create a structure that supports your energy—not someone else’s version of success.

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Step 3: Decide What You’re Not Doing

You don’t need to do more. You need to do less, better.
Ask yourself:
  • What am I done forcing?
  • What am I not carrying this year?
  • What gets to be sacredly off the list?
Letting go is a leadership strategy.
Examples:
  • Hustling for algorithm engagement
  • Saying yes to every opportunity
  • Launching without space to recover
  • Multitasking through your creative time
You have permission to edit.
 

Step 4: Set a Q1 Rhythm, Not a 12-Month Plan

This isn’t about forecasting until December.
It’s about:
  • A 6-week focus
  • A January intention
  • A seasonal rhythm
Here’s what mine looks like:
  • Monday: CEO Day
  • Tuesday: Podcast Day
  • Wednesday: Learning + Sauna
  • Thursday: Strategy + Catch-Up
  • Friday: No Meetings
Yours could look totally different. Maybe Fridays are your deep work days. Maybe Monday is your home day. The goal is rhythm that reflects your reality.
 

Stillness as a Strategy: Why January Is Not a Sprint Month

If you’re resisting the urge to plan every detail of 2026, good.
Stillness is where clarity grows.
Instead of sprinting into January, what if you gave yourself:
  • A month of recalibration
  • Space to reflect before building
  • Permission to trust the whisper instead of the pressure
You’re not behind. You’re becoming.

What If You Don’t Have “The Plan” Yet?

You don’t need to know exactly where you’re going to start walking.
In fact, most of the best seasons begin with space—not certainty.
Here’s the truth I’m living by:
  • Your boundaries will reveal your priorities
  • Your habits will shape your clarity
  • Your consistency will show you what works
It’s not about doing all the things. It’s about doing the right few things—and doing them well.

Who Are You Becoming This Year?

2026 isn’t about proving. It’s about becoming.
Ask yourself:
  • Who am I becoming this year?
  • What non-negotiables support that identity?
  • What do I need to stop forcing so I can grow?
The answer isn’t in a planner.
 
It’s in your habits.
It’s in your presence.
It’s in your boundaries.
 
Let this be the year you trust what you’ve rebuilt.
Let this be the year you become the version of you who can hold it.
 
Because that’s how sustainable business growth is built.
 

About the author

Holly Haynes is a female business coach and business strategist who loves a good plan and flow chart. She is crazy passionate about teaching women like you how to build your dream job and scale to 6-figures without sacrificing your weekends or priorities.

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Holly Marie Haynes is a business strategy coach, podcaster, mom of twins, and founder of the Crush the Rush brand. She helps women create simple scaleable offers and systems to grow to multiple 6-figures.

Holly Marie Haynes is a business strategy coach, podcaster, mom of twins, and founder of the Crush the Rush brand. She helps women create simple scaleable offers and systems to grow to multiple 6-figures.