Episode 583: How We Doubled Our Podcast Downloads in 30 Days (and the Systems That Made It Sustainable)
Nov 03, 2025
In this week's pep talk, I am sharing the real strategies behind how we doubled our yearly podcast downloads in just 30 days—without going viral or spending a cent on ads. It’s all about sustainable systems, smarter repurposing, and a few key SEO tweaks that changed everything.
In today’s episode, I share:
- 02:51 – Why this growth came from systems, not trends, and the power of sustainable visibility
- 05:00 – How refocusing on one platform (the podcast) created more consistency and connection
- 06:26 – The small SEO updates that boosted our show ranking on Apple, Spotify, and Google
- 07:56 – How rethinking interviews and conversations increased engagement and authenticity
- 09:56 – The repurposing and SEO system that now lets ChatGPT recommend our content
- 11:46 – How we use custom GPTs to automate content creation and save hours each week
- 13:52 – The “podcast newsletter” strategy that builds deeper listener relationships
- 15:19 – Why curated playlists drive repeat listens and long-term growth
- 16:12 – How simplifying the process led to exponential results—and more fun doing it
- 17:09 – The real secret behind growth: improving the experience, not the effort
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