Tired of cookie-cutter marketing that feels like everyone else’s? In this episode, I chat with Nadine Nethery, a copywriter turned customer experience strategist who helps online business owners stand out by delighting their customers in unexpected ways. Nadine pulls back the curtain on the creative strategies she’s used—from website scavenger hunts to audio advent calendars—that not only grow email lists and boost retention but also spark genuine connection. If you’re looking for fresh, memorable ideas to engage your audience without burning out, this conversation is full of inspiration and practical takeaways.

Today you will hear:

• Why customer experience is the most underrated “sales channel” and how it can transform your business.
• Out-of-the-box marketing ideas (like scavenger hunts and private podcasts) that surprise and delight customers while driving real results.
• Nadine’s framework for weaving creativity and strategy into every stage of the customer journey—before, during, and after purchase.
• Simple ways to gamify memberships or communities to keep people engaged and sticking around longer.
• The importance of listening for engagement signals and creating personalized touchpoints that make customers feel valued.

CONNECT WITH NADINE:

Website: https://www.candocontent.com

Instagram: @candocontent

Free Resources:

Mastering CX | The Private Customer Experience Podcast: https://candocontent.thrivecart.com/customer-experience-podcast/?coupon=CRUSHTHERUSH

CAN DO! Tales | The Private Case Study Podcast: https://link.candocontent.com/crush-the-rush

🔗 Links Mentioned:

 🎧 Download the Free Ditch the Social Drama Workshop → hollymariehaynes.com/workshop

 🌟 Anti-Social School™ → hollymariehaynes.com/antisocial

 🌎 Website → hollymariehaynes.com

 📲 Follow me on Instagram → @thehollymariehaynes

💬 Loved this episode? Share it with a business friend who needs it—and don’t forget to hit subscribe so you never miss a strategy session!