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THE CRUSH THE RUSH BLOG

A blog dedicated to helping female business owners design their dream job without spending hours online.

WELCOME TO

THE CRUSH THE RUSH BLOG

A blog dedicated to helping female business owners design their dream job without spending hours online.

Episode 321: How to Build a Following of Buyers for your Course Quickly (Even with a Small Email List) with Molly Keyser

podcast May 02, 2023
How to Build a Following of Buyers for your Course Quickly (Even with a Small Email List) with Molly Keyser

I’m excited to introduce you to course expert, Molly Keyser, on the podcast today! We’re going to dig in to how to build a following of buyers when you have a small audience. She walks us through growing her first photography business to 6-figures, but realized she was trading time for money. So, she created a course and grew that to a $2 million per year business.

Molly started blogging in 2014 and created freebies to initially attract an audience to her course. Now, she posts one video per week to Youtube. She has a VA and an editor who help her repurpose the Youtube video – they post clips to reels, Tiktok and shorts. She still directs people to her freebies and gets them on her email list. She’s just using a new channel to attract and drive traffic!

What happens when they get on her email list? Then, they are part of Molly’s “master email sequence” that lasts six months! It starts with a welcome sequence and then moves to a nurture sequence, a free training and then a challenge.
Molly gets feisty when we talk about evergreen courses! She definitely does not believe that you can just throw a course out there, do nothing and make money in your sleep! She walks us through what’s genuinely required to create a great evergreen course that WILL convert!

Molly reminds us that email lists are still GOLD! So, yes, use IG and Tiktok to attract, but provide something of value to get people on your email list. From there, you can nurture the heck out of them until they are ready to BUY! Also, don’t be afraid to create a course NOW! The market might be saturated, but you have a niche to fill, and people are looking for what you offer! Find more from Molly on her brand new website: https://www.freedomcreator.co/

In this episode

  • How Molly became a course expert
  • How Molly went from a photography business to multi-million dollars in online course sales
  • How Molly initially attracted people to make a purchase
  • How she would recommend attracting clients NOW
  • Molly explains her master email sequence
  • Tips for building a successful evergreen model 
  • What are some consistent ways to drive traffic your event? 
  • What advice does Molly have for those who want to create a course NOW?
  • Trends Molly is seeing in the core selling space 


CONNECT WITH MOLLY:
IG - https://www.instagram.com/mollymkeyser/
FB Group - https://www.facebook.com/groups/profitablecreatormovement
Youtube - https://www.youtube.com/mollykeyser
TikTok - https://vm.tiktok.com/TTPdpkYrqj/

CONNECT WITH HOLLY: 

I hope these tips help! Keep in touch! Leave me a message at hollymariehaynes.com or instagram.com/holly_marie_haynes

 
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Download the Freebie

Skip the burnout and get access to my free 5-day CEO Week Challenge.

Our most downloaded resource! Add your details below to join our FREE 5-day CEO Week Challenge and learn the exact schedule and toolkit to grow your business in as little as 8-10 hours a week.

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Holly Marie Haynes is a business strategy coach, podcaster, mom of twins, and founder of the Crush the Rush brand. She helps women create simple scaleable offers and systems to grow to multiple 6-figures.

Holly Marie Haynes is a business strategy coach, podcaster, mom of twins, and founder of the Crush the Rush brand. She helps women create simple scaleable offers and systems to grow to multiple 6-figures.

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