I am so excited to dive into this week's topic all about HOW to use AI in your business. Now I will say even as a business strategist I am not an expert and obviously still learning because all of this is SO new, but here are a few tools that we are using to make content planning, repurposing, and just overall content generation easier without losing your personal touch.
Overall Chat GPT and other AI tools are an advanced language model that can understand and generate human-like text. It can automate customer interactions, develop content, assist with research, and much more. The potential applications are vast, making it a valuable tool for businesses across industries.
The first set of tools that I love is two-fold: how to repurpose a blog (or long-form content).
Over here in the Crush the Rush headquarters we start with the podcast
as our long-form content (i.e. what I write and then it gets repurposed). You can use a blog post, podcast, email, or anything that is a few paragraphs long.
Once we have that, we go into repurpose mode.
How to Repurpose Content
1) First if it's a long podcast and my team doesn't see a lot of notes, we use Temi
to transcribe it. This allows us to turn it into a blog post in seconds.
2) From there we use ChatGPT to turn it into two to three social media posts. The trick with ChatGPT is to talk to it like a human. Inside our community, we have named him Chad. So I type into Chad: Here is a podcast I wrote about repurposing content. Please break this into three social media posts ready for Instagram. Now sometimes I have to be more specific and say, re-write this and make it more friendly or target this for a female entrepreneur who is working full time.
Keep in mind this is all text. You can take it next level with video.
If you have mini video clips, either from a podcast interview or mini-class you taught you can add in two more tools to give you even more content:
1) First I use the Captions app. You can upload a reel, small video, etc. and it automatically adds in text, and titles, transcribes the entire video, and my favorite part, gives you a heading/title AND hashtags. We use this for every single video reel. And because we have two podcasts a week, we instantly have two reels without me even picking up my phone and filming something new.
2) The second tool I love for video is Video.ai
. This is great if you teach in a community and want to repurpose it into mini-segments. All you do is upload your video (in our case we used a masterclass) and it turned into 15-minute clips. Amazing.
Video is a great way to reach your audience and build trust and this way you can do what you love (teaching) and repurpose it for social in no time.
I use Chat GPT (aka Chad for a few other ways as well) as a business strategist:
- We use it to come up with SEO-friendly blog posts
- To come up with SEO-friendly and trending podcast titles
- Blog post outlines: I give it a topic and ask it to create an outline and then we write what makes sense for us.
- Research: When I am writing a blog or have a new guest on the podcast, I ask it questions about the topic to come up with better questions to ask the guest. Instead of spending time searching for information online, you can use Chat GPT to ask specific questions and get instant answers. This can be particularly helpful when conducting research, gathering data, or fact-checking. The model can assist in summarizing lengthy documents or providing relevant insights, saving you valuable time.
- Outlines for Emails: I have toyed around with using it for outlines for emails. As an example, you can copy all the content of your sales page and dump it into ChatGPT (Chad) and then ask Chad to write you two or three launch emails or social posts. I don't love the tone at all times, but they do give you a base to get started. This can significantly speed up the content creation process and alleviate writer's block.
- You can also use Chat GPT for idea generation. Example: What are 5 ways to use Chat GPT - And poof. You have some ideas you can research and share.
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Another AI tool we are diving into is called "Video Ask" which is basically customer support automation. By integrating the model into chatbots or virtual assistants, businesses can handle common customer queries, provide instant responses, and even resolve simple issues without human intervention. The idea is this frees up support agents' time to focus on more complex customer needs, improving efficiency and enhancing the overall customer experience.
Now, we aren't a huge organization that has "agents," however, we are using it and will be implementing it on our new homepage to help you when you have questions. Which then gets you direct access to me! Pretty cool right?
Using Loom with AI Capability
The last tool that I am loving as a business strategist and owner is Loom. The AI capability is blowing my mind. It's seriously my favorite. For example, if I create a short video to share what is coming up this month in the Club, Loom creates an introduction paragraph that I can post in the App and in an email. So cool.
To summarize, the tools I have loved and found ultimate value in so far are:
- Chat GPT
- Captions App (for captions and transcribing)
- Video Ask (for questions on your website)
As we learn more about AI and the tools we use, I will say I think the #1 thing you can do is set boundaries and rules. It is an advanced technology. The model may occasionally produce inaccurate or biased information, so it's crucial to have human oversight and validation in place.
Use it for ideas generation and research, then layer in your own voice.
Have you dug into using AI for your business yet? It is the ultimate time saver as you begin to scale. And pretty fun!Looking for more on this topic and your High-Level Action items? Check out the Strategy Lab in the Crush the Rush Club!