How to Launch an Idea (Behind the Scenes)Oct 13, 2021
How to Launch an Idea
I always get a lot of questions about what it takes to launch and how to launch an idea (in my case it has been a course, masterminds, a planner, and membership). So I thought it would be fun to take you behind the scenes on how I have launched, including what I have done and what I would do differently.
Oh and get excited because this is a 3 part series where I take you behind the scenes and then will end the series with how to create your best Q4 yet. So come back and read next week's blog!
Let’s dig in and talk about launching.
First, I will share that launching does not have to be stressful, although if I am being brutally honest, it always comes with a little more stress than an average week. The very first launch that I did was in May of 2020 and it was for the beta version of my productivity course (which actually doesn’t exist anymore and is now part of the membership). I had NO idea what launching even meant and the only thing I could compare it to was going live on a big tech project that I had led multiple times at work. Not really apples to apples.
My point of this story and my first tip is launching does not need to be fancy. The Amy Porterfield’s of the world, who I love, will teach their webinar method and a long 6-8 week launch timeline, which works. But sometimes you just need to get it out there.
So when I first launched I did it messy. I shared what I was doing very organically and asked people to join me. That was it. My goal was 5 people. I poured my heart and soul into the group and got all the feedback I could possibly imagine. I took that feedback and basically built the company that you see today off of it.
If you are thinking about launching a course, product, or any service, ask yourself these questions:
- What is your goal? Is it just sales or is it bigger?
- How engaged is your audience? (i.e. if you have 5 people who follow you and they are your super fans, spend time engaging with them instead of putting together a formal launch plan)
- What is your timeline? Yes, you need to have one. No one wants to be in launch mode every week and let’s be honest, people work best with deadlines.
Going into this last launch, I knew I wanted to build the community first so I decided to host a challenge. Typically when talking about launches, this is called a conversion event. It is a way to grow your community but also hopefully attract your future customers. So think about what your client needs and what their schedule is. How can you serve them best?
The steps for how to launch an idea are:
- Understand your goals.
- Choose a conversation even that will best serve your community.
- And now finally, plan it out.
Do you love these tips? Take the Productivity Personality Quiz to get a Netflix-style binge-worthy resource list to help you find your focus and is customized to you! Take the quiz here.
To figure out how to accomplish your goals, I recommend doing a big brainstorming session.
- How are you going to attract the right clients?
- What do you need to be successful?
- Do you have the time to accomplish what you need to to reach your launch goals? In this case, you might want to ask yourself if you need to outsource anything.
I personally set aside 60-90 minutes a day where I worked on all things launching. And most of this was done Monday through Saturday. I also worked with an agency to help with email copy and social media captions. Because my schedule is so jam-packed and I wanted this to be spot on, this is where I decided to outsource this time around.
The final tip that I will give, is to make sure you communicate with those around you what your launch schedule is. It might not be the week to host 3 playdates or take a vacation. Work your launch plan around your life, because let’s face it, life doesn’t stop just because this is your week to launch your course.
I highly recommend that you slow down to really think about your goals when you want to launch something new and do it in a way that makes sense for you and your audience.
I’d love to hear what you are launching this quarter. Shoot me a DM and share. And make sure to stay tuned to next week where we dig into part 2 of this 3 part series and chat about what scaling really means.
Looking for more on this topic? Check out the Strategy Lab in the Crush the Rush Club!