How to Create Your Own Business Holiday (And Why It Might Be the Smartest Summer Strategy You’ve Ever Tried)
Jul 11, 2025
What if your next six-figure launch didn’t come from a last-minute reel, a live webinar, or a 12-email sales sequence…
but from a holiday you created yourself?
That’s what we discovered when we launched Holly-Days—a 7-day, zero-hustle, system-backed promotional event that’s now one of our most powerful revenue drivers (and brand moments) of the year. Our totally made up but totally strategic Christmas in July holiday.
Instead of competing with summer distractions, Holly-Days lets us step away from the screen while still selling offers we love to an audience who’s genuinely excited to buy.
Sound dreamy? It is. And in this post, I’ll show you exactly how to create your own business holiday—from naming it to promoting it to making it a repeatable revenue stream.
Why Create Your Own Business Holiday?
Here’s the truth: traditional promotions don’t always work for you.
- Your ideal client is probably in vacation mode (or mom mode).
- You’re mentally checked out by mid-July.
- Instagram engagement is tanking.
- And launching mid-summer just feels like forcing it.
And yet—you still want to serve, sell, and keep your business momentum going.
So what’s the alternative?
Creating a holiday that fits your business AND your lifestyle.
A business holiday is:
- A repeatable sales framework
- A chance to break the rules and build your own rhythm
- An on-brand tradition that actually gets easier every year
If Amazon can invent Prime Day, you can definitely invent your own.
The Origin Story: Holly-Days
Back in 2022, I had just wrapped up a launch and realized something huge: I didn’t want to do that again in July. I wanted to be outside with my family, planning our next trip, and soaking up our “life-first” business lifestyle. But I didn’t want to disappear from my community, either.
So I asked myself:
- How can we continue to serve our audience without being online every day?
- What would a summer sale look like if it actually aligned with my energy and our family calendar?
- And what would it feel like to make selling fun?
Holly-Days was born.
We chose a one-week promo window in July, named the event after yours truly, and built a completely automated experience featuring:
- Three curated offers (it can work with one)
- A limited-time bonus structure
- Pre-written emails and landing pages
The result?
Our highest summer sales to date—while I was on the road with my family.
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How to Create Your Own Business Holiday
1. Choose Your Timing (Strategically)
This isn’t just about your calendar—it’s about your energy and your audience’s behavior.
Ask yourself:
- When do I feel most energized to create content?
- When does my audience need a spark or a reset?
- What season is typically quiet—but still has opportunity?
Great examples:
- January Reset
- Spring Clean Your Biz Week
- Mid-Year Momentum Sale (June)
- Back-to-Biz Bash (September)
- Your Birthday Week
Holly-Days is in July because it aligns with our travel rhythm and audience slowdown. But also Christmas in July is a thing. And my name is Holly, so it just works! 😉
2. Name It + Make It Memorable
Your holiday name is your hook. It should feel:
- Fun and a little cheeky
- Aligned with your brand voice
- Easy to remember and reuse
Examples:
- CEO Reset Week
- Summer Strategy Sprint
- Quiet Launch Week
- Off-the-Grid Growth Week
- [YourName] Days
✨ Bonus: Make it visual—use a unique logo, brand shoot content, or branded templates.
3. Pick 1–3 Offers That Align
Keep it so simple. Think:
- Your signature offer (with a limited-time bonus)
- A client-favorite bundle
- A low-lift digital product that solves a real pain point
What works well:
- Mini-courses
- Membership trials
- Strategy sessions
- Evergreen programs
- Templates + toolkits
💡 For Holly-Days, we rotate: Anti-Social School, The Club, and The Bot Bundle.
4. Set Up the Structure (Once)
Automate so you can actually enjoy your holiday.
Set up:
- Landing page with timers, FAQs, and offers
- Email sequence: Tease → Deliver → Remind → Close
- Private podcast or video series
- Google Doc or ClickUp board with swipe files
- DM templates or reminders for your team
💡 Tools we use: ClickUp, ConvertKit, Kajabi, Loom, Descript
5. Promote It Like a Party (Not a Launch)
Your goal: make it fun, not frantic.
Ways to build buzz:
- Reels with BTS from past launches
- Countdown posts with sneak peeks
- Storytelling around the why
- Feature what's in it for them
3-Part Promo Arc:
- Tease: Early access, behind-the-scenes
- Deliver: Daily offer highlights
- Celebrate: Testimonials, client wins, thank-yous
🎙 Bonus: Run a private podcast to deepen engagement without being live. Or mention it on your public podcast if you have one.
Why It Works Year After Year
Creating your own business holiday works because it’s:
- Predictable: You can plan for it.
- Sustainable: You can automate it.
- Personal: It reflects your brand.
- Anticipated: Your audience looks forward to it.
And it turns your offers into traditions, not one-off promos.
Real Holiday Ideas by Niche
|
Business Type
|
Holiday Idea
|
|
Marketing Coach
|
No Scroll Summer
|
|
Productivity Strategist
|
CEO Reset Week
|
|
Life Coach
|
Unplugged + Empowered
|
|
Wellness Coach
|
Energy Week
|
|
OBM/Tech VA
|
Automate It Week
|
|
Personal Brand
|
[Your Name] Days
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Our Holly-Days Framework
|
Component
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Our Setup
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Offers
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Anti-Social School, The Club, Bot Bundle (new this year)
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|
Format
|
7-day event with email + podcast
|
|
Content
|
Batched in ClickUp (Planning), Convert Kit (Email) + Metricool (Optional Social that is Repurposed from Email)
|
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Email
|
Tease, Launch, Reminders, Final Day
|
|
Bonuses
|
Limited-time access + extras
|
|
Team
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Website and Copy Support
|
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Timeline
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Plan in May, Prep in June, Launch in July
|
80% is repeatable every year.
What You Gain by Creating Your Own Holiday
- Brand recognition
- Less launch stress
- Aligned sales strategy
- Scalable impact
- More joy in the process
For us, it’s led to six-figure summer sales, evergreen funnel fuel, and freedom to enjoy our life.
Ready to Build Yours?
Here’s your action plan:
- Choose your timing
- Name it and theme it
- Select your offers
- Set up your systems
- Batch and celebrate
✨ Want help building your version of Holly-Days? Join us in Anti-Social School or The Crush the Rush Club. Let’s make your holiday a thing.
If you have additional questions, shoot us an email at [email protected] and I'd be happy to brainstorm your next holiday with you.
About the author
Holly Haynes is a female business coach and business strategist who loves a good plan and flow chart. She is crazy passionate about teaching women like you how to build your dream job and scale to 6-figures without sacrificing your weekends or priorities.
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