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A blog dedicated to helping female business owners design their dream job without spending hours online.

WELCOME TO

THE CRUSH THE RUSH BLOG

A blog dedicated to helping female business owners design their dream job without spending hours online.

How to Attract Clients Without Social Media: A Real-Life Case Study

blog building your funnel email marketing engagement strategy Mar 27, 2024
business strategist for female entrepreneurs Holly Haynes holding a laptop

One of my favorite programs to teach is "Anti-Social School School". Even if you aren't interested in the program, join me as we share our step-by-step strategy for attracting clients and filling seats in our Anti-Social School program, all without posting on social media.

First things first, let's debunk the myth that "anti-social" means you're not social at all. In reality, being anti-social in the business sense simply means finding alternative ways to attract clients without relying solely on social media platforms.

So, how do we do it? Let's break it down step by step.

First, lets talk about life. I do not want to run a business where I have to stress about launching every month. But also, life happens regardless of whether you are launching a program or not. 

My mom was unexpectedly in the hospital.
Savannah has a cold.
Both girls have 9 dance performances this month alone. And if you don't know, they do Irish Dance which means there is at least an hour before each performance where I have to figure out how to put on those darn wigs.
 
But my point is, life doesn't stop just because you declare a date you want to launch a program. So I decided to come up with my own strategy so I could have a life and launch a program at the same time. It starts with a pre-launch. My pre-launch strategy includes (you guessed it) relationships, networking, secret-menu offers to past clients and handraiser content that starts conversations – all strategies you’ll gain in Anti-Social School. 😉
 

Step 1: Plan Ahead

We start by planning our quarterly focus well in advance. By dedicating a period of time to promoting our program, we can ensure that all our content and messaging align with our goals. This includes curating podcast episodes, pitching networking events, and crafting emails that emphasize the importance of our program.

Our pre-launch strategy is four weeks where pretty much all the content you see and hear about is WHY having a business plan that is NOT social is so important.
 
During this launch, Instagram went down which was an opportunity to share even more case studies and examples of why you need this framework.
 

Step 2: Over-Deliver with a Live Event

I personally think webinars are kind of dead unless you are the big wigs of the world like Jenna and Amy and have a huge audience. Instead, we opt for a live workshop to engage our audience and provide tangible value. This workshop not only offers actionable strategies but also introduces participants to valuable connections within our network.
 
 Introducing a new private podcast series that’s just for you if you’re sick of all the Instagram BS! (or insert social channel of your choice). You can build a business without being a slave to the social engine. Grab the free series.

Step 3: Pre-Sell Before the Launch

This is my favorite strategy ever and you don't need one single technical tool to do it.

We leverage our existing client base by offering them exclusive access to the program before the official launch. I sent two emails to our current clients with a video and then followed up with real conversations and we sold the spots. They did get some bonus sessions with me but since they are already clients, this felt really amazing to offer. By overserving our current clients and offering them additional benefits, we're able to fill half the spots in our program before it even goes live.

 

Inside our launch, which you can now watch along, we start with our sales page and use that copy to create emails and then use that copy to create video content on social. We are using social, but it is all repurposed. And scheduled ahead of time.  

 

Step 4: Execute the Launch

When it comes time to launch, we repurpose content from our sales page to create emails and social media posts. This allows us to maintain a presence on social media without the need for constant posting or engagement.

By following these steps, we're able to launch our program with minimal stress and maximum impact. And the best part? We can focus on enjoying life's moments, whether it's being a dance mom or preparing for a trip to Europe.

Let's make launching programs fun again – without the stress of social media!

Looking for more on this topic? Check out our Crush the Rush Club!

 

About the author

Holly Haynes is a business strategist who loves a good plan and flow chart. She is crazy passionate about teaching women like you how to build your dream job and scale to 6-figures without sacrificing your weekends or priorities.

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Hi, I’m Holly Marie Haynes!

Holly Marie Haynes is a business strategy coach, podcaster, mom of twins, and founder of the Crush the Rush brand. She helps women create simple scaleable offers and systems to grow to multiple 6-figures.

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Holly Marie Haynes is a business strategy coach, podcaster, mom of twins, and founder of the Crush the Rush brand. She helps women create simple scaleable offers and systems to grow to multiple 6-figures.

Holly Marie Haynes is a business strategy coach, podcaster, mom of twins, and founder of the Crush the Rush brand. She helps women create simple scaleable offers and systems to grow to multiple 6-figures.

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