10 Questions to Ask when Hiring a Business Coach

blog business strategy business tips for entrepreneurs female business coach motivation online business coach Oct 30, 2020


When it comes to finding a mentor or hiring a 1:1 coach, it can be intimidating. And if you're like me you might have had some experience where it didn't go so well and now you are afraid to pull the trigger. Use these questions to help select a business coach that matches your specific goals and needs and ultimately get you the best results!

Before we get into some times on how to find the right mentor, let's chat about why having a mentor is important. 

  • Very few successful business owners do it 100% on their own. Actually, I cannot think of one person. They all have a community, teams, mentors. That inner circle that walks them through the next step. 
  • While it is important to learn to do things your way, it is equally important to learn from those that have done it before you! (i.e don't make the same mistakes they did. 
  • Not every day in business is a good day! What I mean is you need someone to hold your hand, to pump you up to pull out those amazing traits that sometimes you forget you have!
  • Hands down the #1 thing I did to grow my business faster (and more efficiently) was to hire a coach and a mentor! 

When it comes down to picking a mentor to help you, these are a few questions you can come prepared with. 

  • Know your goals short and long term. It is not up to them to determine where you want to be in let's say 3-6 months.  You want to come to the table with where you want to be so they can help you get there! One strategy to create effective, easily achievable goals is to work SMART. Specific, measurable, achievable, relevant, and timebound. Envisioning your dreams this way allows you to break down lofty ideas into individual goals that are easier to accomplish through short-term steps.

  • Who do you look up to? This is a great little "competitive research". What do they do? How do they do it? Who do they work with? What is their daily life? Map it out. And pull out where you want to go. Then explain this to your mentor to make sure it is a good fit.

  • Do the research. Who have they worked with before? What is included or not included in their programs? How are you going to access them with questions? What is their knowledge level? Ask for testimonials.

  • What is their schedule? If you work full time as I do having weekly 9 am calls with your coach isn't going to fly. So what is their schedule? What is your schedule? Are you able to find time to work together? How do the split their time between 1:1 clients and their products/services etc.

  • Expert status: Does the small business coach speak, write, and teach on business topics? Is he or she a known expert in their field? Is the coach an expert on business topics: marketing (both traditional and internet marketing), customer service, strategic planning, financial planning, etc.?

  • Additional offerings: In addition to coaching, does the coach offer other products or services, like books, audio programs, or classes?

  • Free consultation: Does the coach offer a free initial consultation, so that you can get to know one another and see if there is a good fit between what you need and what your coach can offer?

  • Good fit: After your initial consultation, do you feel that it's a good fit, personality-wise? Do you feel positive after speaking with them, or dragged down? If you are an energetic person and the coach is quiet (or vice versa), is that a good match? Do you feel you can trust the coach and have a good rapport with him/her? Do you enjoy their company? (You're going to be spending a lot of time together, after all.)
  • Challenging: Does the coach challenge you to step up to your greatness, to be accountable for getting things done? Or does the coach let you get away with being less than you want to be?

  • Fees and programs: Does the coach discuss their fees with you clearly? Are you clear about what you'll get for the price you'll pay?

Finding a successful coach and mentor is as much on you as it is on them. While they should be providing the service, you should be committed to being the best student and following through. That ideally is what makes the relationship work and get's the best results. 

My 1:1 programs are structured with the busy entrepreneur in mind. I chat about how to know if it is the right time to invest in Episode 052 of the Crush the Rush Podcast. 

If you would like to connect about mentorship opportunities! Let's chat!


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Holly Marie Haynes is a business strategy coach, podcaster, mom of twins, and founder of the Crush the Rush brand. She helps women create simple scaleable offers and systems to grow to multiple 6-figures.

Holly Marie Haynes is a business strategy coach, podcaster, mom of twins, and founder of the Crush the Rush brand. She helps women create simple scaleable offers and systems to grow to multiple 6-figures.

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