Episode 305: Understanding Media Today with Ashley Spriggs of Pivot Media
Mar 07, 2023
I’m excited to have PR Maven, Ashley Spriggs, with Pivot Media on the podcast today. Ashley handles a lot of our PR on the back end and I can’t wait for you to hear some tips about leveraging PR at any stage of your business. Ashley started out as a counselor with a PR “side hustle” in 2017. She formerly launched her business in 2020 - BUT she wishes she would have jumped in sooner! Her business is now thriving, and she says – don’t let fear stand in your way!
We dive into the trends in PR and media right now and Ashley shares that podcasts are HUGE. In the past two years, they have become the number one driving force for media. If you don’t have a podcast, she recommends showing up regularly on social media and in your emails. Go live! Share the behind-the-scenes and be CONSISTENT! Also, be relational and find connections with people.
Let’s say your goal is to do more interviews to increase your visibility. What happens when you actually get the interview? How do you relate to people? First, Ashley says you MUST be confident in your message! You must believe it is truly valuable. Then, be intentional with your answers so that it fits your interviewer’s audience. Don’t just give the same answer to everyone! Find a way to relate and make connections with both the interviewer and their audience. Also, don’t be afraid to start a podcast of your own and use social media as a place to expand connections.
On this episode:
- Tips for those of you who want to start an agency now
- Ashley gives us the inside scoop on current media trends
- How to increase your visibility if you don’t have a podcast
- How do you and your message stand out?
- Visibility strategies for service providers
- How to be more relational when you’re interviewed
- Final tips on how to be successful in media today
CONNECT WITH ASHLEY:
IG: @pivotmediaco and @ashleynspriggs
WEBSITE: pivotmediaco.com
CONNECT WITH HOLLY:
- TEXT HOLLY: 614-810-4236 or click here
- JOIN CRUSH THE RUSH CLUB: https://www.hollymariehaynes.com/ctrclub
- WORK WITH HOLLY: https://www.hollymariehaynes.com/workwithme
I hope these tips help! Keep in touch! Leave me a message at hollymariehaynes.com or https://www.instagram.com/thehollymariehaynes/
