Creating Funnels that Work on AutopilotJun 22, 2022
We are on part 3 of 3 on the blog of your Strategy Made Simple series. In part one, we chatted about your income stacking strategy (aka how to make back an investment into your business and actually make money). In part two we talked about the power of copy and how it is the strategy that most people don’t pay attention to, but also how it can save you hours on social media. Today, we are wrapping up the series with funnels and how to create funnels that work on autopilot.
How Funnels Changed My Business
This might be my favorite topic ever. When I first started my business I was overwhelmed with all the tasks that came with running an actual business. So when I heard someone chat about a funnel and how it automated things, I was like, sign me up!
Here are some ways we use funnels currently:
- When someone signs up for a course or free resource, we have 5-10 series that help them use the resource, and going back to last week’s blog, we spent time on copy that helps them get to know me and our business.
- Launches (aka a new product or service) so that emails and follow-ups are sent automatically. This way during a launch I don’t have to sit at my computer all day.
- We have set up funnels for payment and support help. Miss a payment, it triggers a funnel to fix it. Need help, click a button and a funnel of a series of emails helps point you in the right direction.
- Onboarding. When you sign up for the mastermind or 1:1 VIP Day, we created funnels to help you get onboarded so that the time you have with me doesn’t include random setup things. But instead actual strategy!
You can see how powerful they can be, but also they work on autopilot.
Funnels Work on Autopilot
You can have sales funnels, nurture funnels, contract funnels, and more! One of my favorite resources for all things funnels is Richard Brunson. And Click Funnels. A little fun fact is that I actually have studied funnels and the power of funnels more than any other piece of functionality in business because they are instant time savers, but also when set up correctly can help you make money on autopilot.
Aaron Orendorff of Click Funnels states - No matter what you sell, getting prospective customers to buy doesn’t happen in an instant.
Instead, the sales process unfolds in stages (the sales funnel): Warming up cold prospects to the idea of spending their hard-earned cash on your products and priming them for purchases in the future.
You might be like, well that is great holly, but where do I start?
How to Get Started with Funnels in Your Business
There are 6 steps to follow.
- Create a landing page. The landing page is often the first opportunity for a prospect to learn about your business and its products and services. ...
- Offer something valuable. ...
- Nurture the prospect. ...
- Close the deal. ...
- Keep the process going. ...
- Optimize your sales funnel.
Now, that sounds super simple, but there are a lot of pieces and parts to it. The very first sales funnel I started was actually for a starter kit I created. And it still exists today.
Think of it this way: Automation is solving the problem once and then setting it on autopilot.
Because this is a complicated strategy, the other quote I love is: funnels aren’t easy to build, but they are simple to build. And you only have to build one successful one to change your life.
Pretty powerful, right?
If you read this blog post - I shared how we created a $50K funnel which is on track to be over $100k by the end of the year.
Funnels are not a one size fits all model, but inside the mastermind, I have been known to break out flow charts, open up data models, and actually design funnels, including sharing how they work and how to create them.
That is the power of working in person and the mastermind. We are able to combine your vision with customized copy resources, powerful social strategy, and funnels behind the scenes to meet your short and long-term income goals.
Funnels = Freedom
As you are reading this, I actually hope the power of funnels inspires you. It is another "you have to slow down to speed up" strategy (i.e. our funnel took almost a year to build), but the power of compounding once it starts working is freedom.
p.s in an upcoming blog post I will be sharing what tools you can use to do this!
Want to learn how to combine your income stacking strategy, with social, copy, and now automation? With a mix of community, support, mindset, and in-person growth? You can go to www.hollymariehaynes.com/crushtherushcollective to apply or just text “mastermind” to 6148104236. I can’t wait to connect with you!
I hope you enjoyed this little mini-series on strategy. You can probably tell I get super passionate about it. I have pages of notes on building and scaling and even a master's degree in it, on top of countless books, courses, and coaches I have hired to help me with it.
Strategy is about making choices, trade-offs, and deliberately choosing to be different.
Your vision, paired with message and automation can get you the time freedom you are craving.
Be inspired. Take action. And just start. Strategy is simple. We are the ones that overcomplicate it. ;)
Looking for more on this topic and your High-Level Action items? Check out the Strategy Lab in the Crush the Rush Club!