3 Reasons Why You Should Create Your Own Business Holiday (my interview with Ellin Yin)Nov 07, 2023
Black Friday is right around the corner. And while it has its purpose and different businesses, stores, and providers benefit from the "holiday", I am going against the grain and sharing a different idea: creating your own business holiday. I will be the first to say that the end of the year is a great time to sell, but with this different approach, you can do so in a way that is not only successful but will also work for you and your business.
As a business owner, it is easy to get lost amongst the hustle and bustle (insert 1000 emails) of black Friday. My success as a business strategist for female entrepreneurs with anti-black Friday (and what I do instead) shows the amazing potential of doing things differently. And you can too. Invent your own day to shine for these three reasons!
1. Claim Control Over Your Schedule
One of the best parts of crafting your own unique business holiday is getting to choose exactly when it falls on your calendar. This benefits both you AND your clients. Let's be honest, you don't want your business tied to someone else's calendar and timeline. If FOMO sets in and you feel obligated to participate in Black Friday and/or Cyber Monday, it is perfectly ok to not want to participate in a launch (aka busy time) amidst the already busy (and typically stressful) personal season that is the holidays.
Take advantage of the flexibility you have as a business owner and choose dates on your calendar that make sense for you. Think about time with your family, relaxing, enjoying those holiday traditions, and the opportunity to make sales without being tied to your computer during the holiday season.
By crafting your own unique business holiday, you can initiate a schedule that works for you and your team members, and that resonates with your target audience.
2. Steer Clear of The Frenzy That is Holiday Advertising
Avoid having to compete with corporate giants for your audience's attention during the typical rush of the major holidays by choosing different dates to launch your product or service. Personally, I created my own ‘Anti-Black Friday’ holiday in the weeks leading up to the real Black Friday so that I could enjoy family time during Thanksgiving, and avoid being in "launch mode."
The result? Not only did this allow me to escape the advertising mayhem of this massive holiday advertising frenzy, but still allowed me to serve my clients during a time in which they plan to make purchases.
The beauty of this is that you can skip this holiday promotional season altogether if you choose! Enforce your holiday in the spring, or in the middle of July if that's what works well for you. That’s the beauty of being in control, you can do things exactly how (and when) YOU want!
Introducing your business holiday during a non-traditional season allows you to stand out and avoid the increased prices of advertising spent during traditional seasonal rushes.
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3. Boost Your Revenue During Slow Times
Carving out your own business holiday is not just a way to avoid getting lost in the noise during the traditional holiday sales season. It is also a way to boost your revenue during what otherwise may be a downtime for your business. Put into action your deep understanding of your clients' buying patterns to decide what the optimal time of year is for your holiday. Look at Amazon Prime Day, Amazon's own invented holiday to boost their sales and attract and engage customers during what would otherwise be a slower sales season for them.
Have you noticed a trend in your business where certain months are consistently slower than others?
By instating your business holiday during one of these slow seasons, you can insert a strategic boost in revenue.
Sometimes a slower season isn't due to a lack of demand, but rather a need to revive your current offerings. A well-timed sales event is the perfect way to do that! It provides the perfect opportunity to promote and present your existing products or services in a fresh way. You can appeal to both current and new clients with exciting deals, bonuses, and exclusive content. You can reignite buzz and excitement in your brand by anchoring these promotions to your business holiday year after year!
My anti-black Friday journey and success demonstrate the amazing potential for this strategy in your own business!
The key to success in creating your own holiday is finding the intersection of what aligns for you personally and what coordinates with your clients' needs.
By focusing on your unique selling strategy, you can set your holiday apart and create a loyal community around it. By doing so, you’re not just waiting for the right season to promote your offers; you’re strategically adjusting your calendar and offerings to improve your brand’s success year-round.
Want to hear more about how I used this strategy to generate $70K in my ‘Anti-Black Friday’ launch? listen to episode 216 of Cubicle to CEO