Let's talk about automation and duplication in business!
Starting my first coaching business in network marketing when my girls were about 18 months old, I found myself working full time, trying to deal with two new babies, and then decided it was a great idea to start a new business! I knew that I needed to find ways to be more efficient because my business was growing quickly, and I did not have extra time to run a full-time business. I had less than an hour a day at that point with our schedules. So I really needed to focus on how I could recreate and duplicate and automate so that I could spend my time focusing on my customers and growing. So I’m going to walk you through five different steps that I took to automate and duplicate my business. And guess what?! 99% of them are 100% free. This is something you can do right away and immediately see a return on your investment!
Step ONE: Batch your days. This goes back to my love of time-blocking and organization. Time-blocking and planning your morning will be game-changers!
Step TWO: Create duplicatable sequences and resources on the backend. One of the best examples of this that I’ve done is creating a duplicatable welcome sequence. When I have a new client, I want to welcome them into the community, give them the info they need to get started (login, how to reach me, etc.), and want them to get and still want them to get something personal for me. That way they're just as excited about their journey as I am excited about having them as a client! And the best part? This is automatic! It has all of the administrative steps that they need to take. It welcomes them to the community, gives them some free resources and guides, and it's actually 30 days long. Every couple of days they're getting something for me to check-in or ask questions. have any questions about getting started? Where are you struggling with? And that gives them the opportunity to respond directly to me. And then I can start the conversation and respond back.
Step THREE: Batching emails and batching content. I schedule all of my content for the week usually on Sunday evenings or Monday mornings during my CEO day. So I'm strategically thinking about what I want to cover for the week, what questions I want to ask, what information I want to share. And I schedule it all out ahead of time! Facebook has an amazing feature where you can schedule things out as far in advance as you would like. This way, I am super focused on growth and those income-producing activities like connecting with new clients, following up with current clients, and really focusing on how to grow my business.
Step FOUR: Answering questions. This goes back to making sure that you're using your time on the most important tasks. I encourage you to create a community for your clients and customers to ask questions so that you can answer them in one place. If you're answering the same questions over and over and over again, you can create a video. You can create an automated sequence, but you can also create a community and the community looks different depending on what platform you use. A lot of people are very familiar with Facebook groups, which is a great free community to create. So maybe if you're doing training for, let's say 20 people, you create a Facebook group and they can ask questions and get one-on-one access to you. If one person has a question, you're answering the question for the whole group.
Step FIVE: Weekdays should be on autopilot. I encourage you to really step up and make sure you have that CEO day or CEO hour, where you're brainstorming about where you can automate and duplicate your time. Be thinking about ways that you can plan ahead. And then once you do that, the rest of the week is on autopilot. So even if you don't have time on Sunday night to sort of plan all the things, take that hour on Monday, and then Tuesday through Friday are much more organized and efficient and follow your strategy.
I hope that you take some time to think through these five steps and really use the guide to brainstorm where you can save time, where you can automate and where you can duplicate.
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