Two Days Inside The Collective Co-Op
Build the scorecard that runs your 2027.
With my team in the room.
Two working sessions, live on Zoom. Day 1, we build your business scorecard and review your numbers together. Day 2, you meet my full team and we map your revenue roadmap: how to get from where you are to where you want to be. You leave knowing what goes into Q4 with you and what you're building toward in 2027.
October 21 + 22 · 12:00pm ET both days · $22 for both
Yes, twenty-two dollars. For both days. We know.
We're a little crazy for doing this. Here's the math:
$22
The whole thing
2
Full days with my entire team
1
Scorecard that runs your year
90
Days planned before you log off for the holidays (yes, they're coming)
You don't need another course. Or another coach.
You need someone to help you implement what you already started.
You have the offers. The list. The half-finished funnel. The strategy you swore you'd stick with back in January. What you don't have is a clear read on which of it is actually working.
That's what the scorecard fixes. It's the same tool our Co-Op members use every single week, and for two days in October, we're going to build yours with you and read it together.
So every decision you make about Q4, and about 2027, gets made on facts. Not feelings.
Well. One feeling. When you can finally see what's working, you get to feel excited about your business decisions again. Joyful, even. Yes, we know. Business can and should be fun. Let's create your momentum.
The agenda
Two days, one hour and change each, over lunch. Cameras optional, numbers required.
Day 1
Wed
Oct 21
Build your scorecard. Then we review it together.
12:00pm ET. I'll walk you through the exact scorecard our members run their businesses on, and you'll build yours live, with your real numbers, while my team answers questions in the chat. Then we review what you built and what your numbers are telling you. Messy numbers welcome. That's literally why we're here.
Day 2
Thu
Oct 22
Meet the team. Map your Revenue Roadmap.
12:00pm ET. Meet the full team our members work with all year, then walk through our Revenue Roadmap Checklist together: where your business is now, where you want it to be by 2027, and the road between the two. Live coaching along the way, and you leave with your next 90 days in implementation mode.
Open the whole time: a private Slack channel, live for the full two days, with my team inside answering questions between sessions. It's the secret sauce of how the Co-Op runs, and you get it for all 48 hours.
Our gift to you: at the end of Day 1, you get the Scorecard Coach, our quarterly scorecard skill. It reads your scorecard, coaches you through it, and it's yours to keep. Run it again every quarter, long after October.
Meet the Scorecard Coach
This is your Day 1 gift. Hand it your scorecard and it reads your month like a coach: profit, not just revenue. What's working, what to watch, and the one focus that matters next. Here's a taste:
Scorecard CoachCo-Op AI Squad
You
Here's my October scorecard: new sales $9,800, cash received $8,400, expenses around $2,100. Sold 2 offers (1 VIP day, 1 course). 14 of 20 connections, 3 of 4 content pieces published. Email list 1,240, up 52, open rate 44%.
Scorecard Coach
The one-line read: your connections are doing the selling, and you skipped a week of them.
What's working
- Roughly $6,300 net on $8,400 cash. That's a 75% margin, a healthy month, not just a busy one.
- Both offers closed within two weeks of an outreach touch. Your front end works.
- 44% opens on a growing list. Real growth, not vanity growth.
What to watch
- The 6 missed connections all came from week 3. That gap probably cost you a conversation.
- $1,400 of sales haven't landed as cash yet. Follow the invoices.
Your focus for November
- Protect the 5 weekly connections before anything else. Everything downstream depends on them.
A blind spot to close
- Start noting where each connection came from, so next month we know which room to spend more time in.
One action before Friday
- Send the two follow-ups sitting in your drafts. Bring the rest to Monday's call. 💛
Simulated conversation. The real skill runs on your real numbers.
What you walk away with:
- ✓A working business scorecard, built live with your real numbers.
- ✓The Scorecard Coach, our quarterly scorecard skill. Yours to keep.
- ✓A private Slack channel with my team, open for the full two days.
- ✓Your numbers, reviewed with my team on Day 1.
- ✓Live coaching on Day 2, the same way we run it inside the Co-Op every week.
- ✓Our Revenue Roadmap Checklist, worked through together so your plan moves into implementation.
- ✓Your next 90 days planned: what goes into Q4 with you, and what doesn't.
- ✓A first honest look at 2027, based on what your business is telling you.
- ✓Your $22 back as a credit if you join the Co-Op.
Who's in the room with you
This is the part we're crazy for. The leadership team our Co-Op members work with all year is in the room with you, both days.
Katy Widrick
COO · Ops + Sales
Madeline Hornung
CMO
Kaitlyn Huntley
Community Director
Why we call it the Backstage Pass
Because for two days, you're inside the Co-Op, working the way our members work.
The scorecard you'll build is the one our members submit every week. The coaching is how our Monday calls run. The team in the chat is the team they message in Slack every day. By Thursday afternoon, you'll know exactly what a week in this room feels like.
And if you get to the end of Day 2 thinking "I want this every week," your $22 is credited toward the Co-Op if you choose to apply. If not, you still leave with your scorecard, your skill, and your plan.
Where this leads: The Collective Co-Op
The Backstage Pass is a two-day look at how our 9-month program actually runs. Enrollment is open now, and the moment you join, your Runway starts.
Your Team
You bring the business. We bring your strategist, your COO, your CMO, and a monthly guest expert matched to exactly what you need.
Your Rhythm
Weekly Monday calls, daily Slack, and a 90-day planning cycle that resets every quarter. A lighter July built in, because this is a life-first program.
Your Finish Line
The year ends at Fall Fest in Columbus, our in-person retreat, included in your Co-Op. Everything we build all year points at that weekend.
Your $22 Backstage Pass is credited toward the program if you choose to apply.
Questions, answered
Do I need my numbers ready before Day 1?
Bring what you have. Revenue, offers sold, email list size, and roughly where your last few clients came from is plenty. Part of Day 1 is figuring out what to track when your numbers are messy, so if yours are, you're in the right place.
What if I can't make it live?
You'll get the replays for 48 hours after each session. But the review and the live coaching happen live, and that's where the real value is. If you can only make one day live, make it Day 1 so your scorecard gets built with the room.
What exactly is the Scorecard Coach?
It's our quarterly scorecard skill, an AI coach we built for our members. You give it your scorecard, and it tells you what's working, what's slipping, and what to focus on next. You'll get it at the end of Day 1 and keep it after the event ends.
Is this just a pitch for the Co-Op?
It's two days of real work on your business. Yes, we'll tell you about the Co-Op on Day 2, because that's the honest reason we run this event. That part takes about ten minutes. The other two-plus hours are yours.
I'm not a Co-Op member. Is this for me?
You're exactly who it's for. This is the once-a-year event where we open the doors so you can experience how we work before you join.
Come Backstage.
October 21 + 22, live on Zoom.
Build the scorecard that runs your 2027, with my team in the room, for $22.
And if you join the Co-Op, every dollar of it comes with you.